PropertyData review: the UK research engine, honestly assessed
Declaration of interest
We build Prop AI Deals, a competing product, so read this as a rival’s assessment rather than an independent one. Every factual claim about PropertyData below comes from their own public pages, checked 9 September 2026. Everything evaluative is labelled as our view.
PropertyData has become close to default infrastructure for UK property research: sold prices, rental comparables, planning and Article 4, HMO licensing, yield and demand, all at postcode level. It is cheap, deep and widely trusted. This review covers what the four tiers include, where the credit model bites, and the one structural limitation worth understanding before you buy.
PropertyData at a glance
- What it is
- A research and analytics platform covering sold prices, rental comparables, planning data, yields and demand across UK postcodes.
- Entry price
- £14 per month excluding VAT — £16.80 with VAT at 20%
- Tiers
- Basic £14 · Standard £22 · Pro £35 · Unlimited £60
- Free trial
- 14 days
- Contract
- Monthly rolling — no contract.
- Annual subscriptions are published as a year for the price of 11 months.
What each tier costs
As published on their pricing page, checked 9 September 2026. VAT column added by us at the current 20% rate.
| Tier | Monthly | With VAT | Annual |
|---|---|---|---|
| Basic20 credits/month · 4 saved areas · 2 sourcing alerts | £14 | £16.80 | — |
| Standard50 credits/month · 10 saved areas · 6 sourcing alerts · Postcode data | £22 | £26.40 | — |
| Pro80 credits/month · 15 saved areas · 10 sourcing alerts · PDF downloads | £35 | £42 | — |
| UnlimitedUnlimited credits · Branded PDFs · Extra users £25/month each | £60 | £72 | — |
What PropertyData does well
- The deepest area-research dataset in the UK independent market — planning, Article 4, HMO licensing, demand and yield in one place.
- Genuinely cheap entry at £14 per month excluding VAT, which makes it easy to run alongside another tool.
- A 14-day free trial, longer than most of the sector.
- Well-regarded API and postcode-level data that other products build on top of.
Where it may not fit (our view)
- Credit-metered on every tier below Unlimited, so heavy research months get expensive or throttled.
- It is a research engine rather than a deal finder — it answers questions about an area you already chose, rather than surfacing which properties to look at.
- No ranked, strategy-aware shortlist: you still do the deciding, which is the slow part of sourcing.
Prop AI Deals compared with PropertyData
| Capability | PAID | PropertyData |
|---|---|---|
| Entry price per month | £29 Starter · £59 Pro, no VAT | £14 + VAT (£16.80) |
| Free trial | 7 days (Pro and Max) | 14 days |
| Usage model | Capped on Starter, unmetered on Pro | Credit-metered below Unlimited |
| Area research depth | Comparables, yields, demand | Deepest in market |
| Planning and Article 4 data | ||
| Ranked deal shortlist | Not published | |
| Plain-English AI search | Archie | Not published |
| Deal pipeline / CRM | 8-stage | Not published |
| Auction legal-pack analysis | Not published | |
| Public API |
Unless a row names a plan, the PAID column describes Pro (£59 per month, 7-day free trial). Starter is £29 per month with no trial and capped analysis; Max is £99 per month and adds a white-label storefront. We are not VAT-registered, so no VAT is added to our prices. PropertyData capabilities reflect their published pages as at 9 September 2026. Products change: confirm anything decision-critical on their site before you buy.
Verdict (our view)
PropertyData is the strongest pure-research product in the UK independent market and the pricing is genuinely fair. If you do area analysis at all, it earns its £14.
Our view on the limitation: research tools answer questions you already knew to ask. The expensive part of sourcing is not looking up an area, it is working out which of the live listings deserves the lookup in the first place.
Buy it. Then be honest about whether it changed how many offers you made, or only how well-informed you felt while not making them.
Frequently asked questions
How much does PropertyData cost?
Four tiers, excluding VAT: Basic £14, Standard £22, Pro £35 and Unlimited £60 per month, all monthly rolling with no contract. Annual is published as a year for the price of 11 months.
Is PropertyData worth it?
For area research, our view is yes without much argument — at £14 to start it is the cheapest serious dataset in the UK independent market, and a 14-day trial is longer than most competitors offer.
What is the catch with PropertyData credits?
Credits meter your research on every tier below Unlimited. Twenty per month on Basic goes quickly if you are genuinely working. Budget for Standard or Pro if research is a daily activity, or Unlimited at £60 if it is your job.
Does PropertyData find deals?
It has sourcing alerts, but our reading is that it is a research engine first. It is built to analyse places, not to rank live listings against your investment criteria.
Judge it on a real deal
The honest test is not a feature table, it is a property you are actually considering. Run one through PAID and see whether the verdict matches your own. From £29 per month on Starter; Pro is £59 per month with a 7-day free trial.
