2-bedroom flat · WC2R 3DX
To rentListed 21 days
Opportunity summary
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About
Situated within the prestigious 190 The Strand development, this beautifully presented furnished two-bedroom apartment offers refined contemporary living in one of Central London’s most iconic riverside addresses.
Perfectly positioned between Covent Garden, the City and the South Bank, the development combines landmark architecture, exceptional resident amenities and an unrivalled central location.
The apartment features a well-proportioned and thoughtfully designed layout, with expansive floor-to-ceiling glazing allowing excellent natural light throughout.
The generous open-plan reception and dining area is finished to a high standard, complemented by elegant contemporary interiors and a calm, neutral décor palette, creating a sophisticated yet comfortable living environment.
The modern kitchen is seamlessly integrated into the living space and fitted with high-specification appliances, sleek cabinetry and premium worktops, making it both functional and stylish for everyday use.
Both bedrooms are well sized and fully furnished, offering ample storage and a peaceful retreat, while the principal bedroom benefits from a refined en-suite bathroom.
A further contemporary bathroom serves the second bedroom and guests, both finished with high-quality fittings and clean, modern detailing.
Residents of 190 The Strand enjoy access to an outstanding selection of private amenities, including a 24-hour concierge and security service, state-of-the-art gymnasium, swimming pool, spa facilities, residents’ lounge and cinema room.
These facilities are designed to offer a hotel-style living experience in the heart of London.
The location is exceptional, placing residents within immediate reach of Covent Garden, Somerset House, the South Bank and the Royal Courts of Justice.
The Strand itself provides world-class connectivity, with Temple, Embankment and Covent Garden Underground stations all within walking distance, offering access to the Circle, District, Northern and Piccadilly lines, as well as fast connections across the capital.
The surrounding area offers an exceptional lifestyle, with an outstanding selection of theatres, fine dining restaurants, riverside walks, cultural landmarks and boutique shopping all close by.
From the West End’s entertainment district to the tranquillity of the Thames Embankment, the location offers a rare balance of energy and elegance.
Combining luxury interiors, premium amenities and one of London’s most central and historic locations, this two-bedroom apartment at 190 The Strand represents an outstanding opportunity for sophisticated city living.
These particulars are not intended to form part of any contract. Photographs may be general images of the development and not be the actual apartment for rent.
Value & comps
No previous sales on record.
Rental comparables are shown in the Rental section below. Sold comparables remain for area capital context only.
Returns
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
FAQ
About 12(L2), Temple House, 190 Strand
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