How much is 37c Sellons Avenue, London?

The starting price is £185,000.

No floorplan from the agent

37c Sellons Avenue, London, NW10 4HJ

Studio flat · NW10 4HJ

462 sq ftEPC C

Starting price

£185,000

Auction: 28-day completion

Listing removedListed 100 daysAuction 28 Jul · ended

Needs workVacant

Investor metrics

HMO Article 4 Direction AreaArticle 4 for HMOs · C3 → C4 HMO conversion requires planning permission here

Opportunity summary

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About

The property

Strapline Auction Sale - 28/07/2026 - To book viewings, view the legal pack and register to bid please refer to the full sales particulars on the Savills Auctions website.

- A well located mid terrace property arranged as three self contained flats (two sold on lease, one vacant) the first floor vacant flat is in need of modernisation - Part vacant possession Location Situated a short distance form the junction of Park Parade.

Shopping facilities are available locally on the High Street along with a good selection of cafes bars and restaurants Recreational facilities can be found at Roundwood Park and King Edward VII park which are both within easy reach Nearby road connections are via the A406 A40 A41 Transport Underground - Willesden Junction Tenancy 37A Ground floor flat - 125 years from 01.01.2008 37B first and second floor - 125 years from 10.01.2016 Accommodation Ground Floor flat - Sold on lease First floor flat - One bedroom, reception room, kitchen, bathroom/wc - Vacant Second floor flat - Sold on lease

Needs work

Vacant

Key information

Price per sq ft

£400/sq ft

Based on 462 sq ft (43 sq m)

Floor area

462 sq ft (43 sq m)

EPC rating

current

Property age

Built 1900–1929

Local authority

Brent

London Borough

County

Greater London Authority

Value & comps

What is it worth?

No previous sales on record.

Comparable salesNo comps yet

No comparable sales matched this property yet.

Auction

What is it worth at the hammer?

Auction intelligence

Pro

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Returns

What does it return?

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Rent evidence

Rental benchmark

Nearby rental comparables

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Local SA Market

Short-let restrictions apply

Greater London: an entire home can be let short-term for at most 9090 short-let nights plus a mid-term let for the rest of the year.
England: a national short-term let register is being introduced; register the property before letting.

We're still gathering serviced-accommodation data for this area.

Archie refurb estimate: a Pro feature

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All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.

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Mortgage

Deal

Is it a deal?

Archie’s verdict

Archie has scored this property.

Deal score · weighted

Weak signals — move on

Factor breakdown

BMV discountNot calculated on auction lots — a guide price is a starting price, not an asking price.

0/25

Yield potential—

0/25

Motivation signalsNot enough data

0/25

Days on market100 days · price-fatigue

17/25

—

Seller motivation

Not scored yet

Days on market100

Price reduction—

STC fall-through—

Back to market—

Agency change—

EPC ratingC

Listing timeline

First listedListed at £185,00015 Jul 2026

Still activeDay 100 on marketToday

Strategy fit

No strategy scores available yet.

Article 4HMO Article 4 applies

HMO Conversion Potential

Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

Tier, yield projection, and cost stack — Pro tier only.

PD Conversion Potential

Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

Tier, route, yield projection, and cost stack - Pro tier only.

BRRR Candidate

BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

Tier, refurb cost, ARV, and refi maths - Pro tier only.

Plot subdivision potential

Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

Lease extension arbitrage

Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.