We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · SW1P 4SA
For saleListed 78 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
They say good things come in small packages. They also say size doesn't matter. You will never, ever hear an estate agent say either of those things. So - 624 square feet.
There it is, up front, before you went looking for it. Now, what that number doesn't tell you. 414 is a corner apartment. Windows on two sides, and trees in both of them.
The reception looks straight into a canopy of mature planes; so does the principal bedroom. Light arrives from two directions and moves round the apartment all day.
Square footage is what you measure - light is what you actually notice, and this is not a dark 624 feet. It's a bright one, which is a different animal entirely.
It has also just been completely redone. Not freshened up. Redone. New oak floors throughout.
A new kitchen in black shaker with brass handles, its surfaces run in marble-effect porcelain - full slabs rather than tiles, so there isn't a grout line in sight, and unlike the real thing it won't take a stain from the first glass of red anyone puts down.
It's a more serious kitchen than most apartments twice this size bother with. A new bathroom. New furniture throughout.
Recessed cove lighting washing every ceiling, which is the sort of thing people notice without being able to say why. There is nothing here left for you to do, and nothing left for you to spend.
And here's the part nobody mentions in these things. The concierge, the swimming pool, the sauna, the spa treatment room and the gym don't scale with your floor area.
The largest apartment in this building gets exactly the same pool as the smallest.
Which means the less square footage you're paying for, the greater the share of this building you're getting for your money.
Outside: The river four minutes away, Tate Britain five, Westminster Abbey eight, Parliament nine. St James's Park and Pimlico are ten minutes each, covering the Circle, District and Victoria lines.
EPC C. Small package. Same front door.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
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FAQ
About Flat 0414 St. Johns Building,, 79 Marsham Street, London
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