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See how verdicts work2-bedroom flat · W1J 7SE
For saleListed 278 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
This apartment is situated on the first floor of the distinguished 37 Hertford Street and epitomises refined living in the heart of Mayfair.
Interior designed by the award-winning studio Albion Nord, the residence combines elegance with timeless sophistication.
Spanning 102 sq m (1,098 sq ft), it features two bedrooms and two bathrooms, and has been expertly curated to maximise natural light and flow.
With beautifully proportioned rooms and a calm, neutral palette, it offers a luxurious retreat in one of London's most coveted addresses.
- 36 & 37 Hertford Street is a boutique development located in Mayfair. Set inside two grand Georgian building, the development comprises 16 lateral apartments.
The homes feature large windows with ceiling heights up to 3.1m, offering an abundance of natural light, spacious layouts, and natural material finishes throughout.
Each residence has been designed and crafted to allow future generations the opportunity to live in one of Mayfair's hidden gems, Shepherd's Market.
The residences offer a slice of privacy, elegance, and intrigue. Each of the 16 apartments is crafted with contemporary design and a nod to 17th-century architects Robert Adam and Henry Holland.
With beautifully designed interiors from the acclaimed design studio Albion Nord, these stunning homes retain the architectural integrity of historic Hertford Street while providing a sanctuary of light and space.
Nestled in a village-like atmosphere, 36 & 37 Hertford Street Residences are thoughtfully crafted with sensitive design.
Ranging from one & two bedroom lateral residences, these homes are created to allow future generations the chance to live in one of Mayfair's hidden gems.
Each residence benefits from large windows, abundant natural light, spacious layouts, and natural material finishes throughout.
Blend personal home comfort with lavish indulgence courtesy of a new luxury hotel.
Mayfair's newest hotel and house of high culture offers luxury moments at Teddy's cocktail bar, Maxie's cafe, and a new dining experience.
Outside, storied streets featuring Michelin-starred menus and designer boutiques rub shoulders with London's leafy Royal Parks.
- Resident & Hotel amenities include: • Dedicated concierge service & security • Teddy's cocktail bar, The Lounge café and Fayre restaurant Additional information: • Images are computer generated and indicative only • Tenure: Leasehold.
999 years • Service Charge: £14pa • Ground Rent: Peppercorn - *The images are of this apartment which is available fully furnished by interior designer Albion Nord Located in the heart of Mayfair
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
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About 37, 37 Hertford Street Residences, London
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