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    Data sources: HM Land Registry · EPC Open Data · Ordnance Survey · ONS and other open data.

    © 2026 Prop AI DealsTermsPrivacyCookiesData protectionStatusContactClimate commitment
    1. Home
    2. London properties
    3. 7 bed house for sale in Chelsea Square, London SW3
    Full property analysis
    OverviewAboutValue & compsReturnsDealAreaAgent & docsFAQ

    Stricter Pursue picks

    We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.

    See how verdicts work

    1 / 5

    49, Chelsea Square, London, SW3 6LH

    7-bedroom house · SW3 6LH

    3,164 sq ftEPC D5 baths
    Asking
    £11,500,000

    Listing removed · Listed 181 days

    Dev potential
    Investor metrics
    Sign in to see yield, deal score, rent estimate, and BMV.

    Opportunity summary

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    About

    The property

    Chelsea Square is arguably Chelsea’s most prestigious garden square. Dating back over 200 years, it was originally known as Trafalgar Square, before its more well known namesake.

    To avoid confusion it was renamed in the early twentieth century, when it was significantly redeveloped by the Cadogan Estate.

    Since then, it has been home to many notable families who value the wide, imposing houses, easy parking and the private communal gardens they surround.

    This property has been in the same family ownership for more than fifty years and enjoys a prime position on the quieter western terrace, directly opposite a gate to the gardens.

    The house is largely in the original format, and as these properties are not listed, there is considerable scope to extend and alter to fit the next family’s requirements.

    Off street parking is possible in the private lane to the rear, and in the substantial integrated garage, which so often forms part of a new large kitchen surrounding the private courtyard garden.

    Dev potential

    Key information

    Price per sq ft
    £3,635/sq ft
    Based on 3,164 sq ft (294 sq m)
    Floor area
    3,164 sq ft (294 sq m)
    Council tax band
    Band H
    Estimated ~£3,600/year
    EPC rating
    D
    current
    Tenure
    Freehold
    Property age
    Built 1900–1929
    Local authority
    Kensington and Chelsea
    London Borough
    County
    Greater London Authority
    Sign up free to see flood risk and more→

    Value & comps

    What is it worth?

    No previous sales on record.

    Comparable salesNo comps yet
    No comparable sales matched this property yet.

    Returns

    What does it return?

    Set an offer; the calculator follows it.

    Rent evidence
    Rental benchmark

    Nearby rental comparables

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    Local SA Market

    Short-let restrictions apply

    • Greater London: an entire home can be let short-term for at most 9090 short-let nights plus a mid-term let for the rest of the year.
    • England: a national short-term let register is being introduced; register the property before letting.

    We're still gathering serviced-accommodation data for this area.

    Archie refurb estimate: a Pro feature·

    Feeds your report · not a commitment

    0.0% below asking

    Model

    Run the numbers.

    BTL · HMO · BRRR · SA · Flip — editable, saved scenarios
    Investment calculatorBTL · BRRR · HMO · Flip · SA · R2R — editable inputs, saved scenarios
    Investment Disclaimer

    This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.

    All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.

    Past performance does not guarantee future results. Tax implications vary by individual circumstances.

    Mortgage

    Deal

    Is it a deal?

    ✨
    Archie’s verdict
    PursueArchie has scored this property.
    Sign in to see Archie's call — Pursue, Watch or Pass — with the reasons and a suggested offer.
    25/100
    Deal score · weighted
    Weak signals — move on

    Factor breakdown
    BMV discountNot calculated, and not zero — there is no value estimate for this property to discount against.
    0/25
    Yield potential—
    0/25
    Motivation signalsNot enough data
    0/25
    Days on market181 days · price-fatigue
    25/25
    —
    Seller motivation
    Not scored yet

    Days on market181
    Price reduction—
    STC fall-through—
    Back to market—
    Agency change—
    EPC ratingD
    Listing timeline
    First listedListed at £11,500,00029 Apr 2026
    Still activeDay 181 on marketToday
    Strategy fit
    No strategy scores available yet.
    Article 4Not verified - check with the council

    HMO Conversion Potential

    Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

    Tier, yield projection, and cost stack — Pro tier only.

    PD Conversion Potential

    Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

    Tier, route, yield projection, and cost stack - Pro tier only.

    BRRR Candidate

    BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

    Tier, refurb cost, ARV, and refi maths - Pro tier only.

    Plot subdivision potential

    Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

    Lease extension arbitrage

    Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.

    Serviced Accommodation

    Pro

    See projected short-stay revenue vs a vanilla BTL for this property.

    Rent-to-Rent strategy fit

    Pro

    See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.

    Area

    The area

    Living here

    SchoolsLoading
    StationsLoading
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    Location
    More market detail▾
    SW3 · Live market data · house only
    SW3 aggregates aren't available right now. The full comparables table below still loads — try refreshing in a few minutes.

    Agent & docs

    Move it forward

    Listing agent
    John D Wood & Co. - Chelsea Green logo
    John D Wood & Co. - Chelsea Green
    listed on zoopla
    02034630483
    9-11 Cale Street, Chelsea
    View on zoopla

    View more properties from this agentIs this your home? Ask us to remove this listing
    Planning & investor docs
    Nearby planning applications, EPC, floor plans, Land Registry and HMO checks unlock with a free trial.

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    FAQ

    Questions

    About 49, Chelsea Square, London

    How much is 49, Chelsea Square, London?
    The asking price is £11,500,000.
    What kind of property is 49, Chelsea Square, London?
    A 7-bedroom house in SW3 6LH.

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