We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work1-bedroom flat · W12 7RF
For saleListed 111 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
This exceptional one bedroom apartment, located within the prestigious White City Living development, is available for chain free sale through Prime London.
Totalling 561 sq ft (52.12 sqm), the property boasts a spacious open plan reception and fully fitted kitchen area, with floor to ceiling windows and access to a private balcony.
The property offers a large double bedroom, with modern built in wardrobe space. Residents benefit from a range of facilities, including a spa, gym, swimming pool, two private cinemas and a lounge.
The property also benefits from 24 hour concierge services.
Located within the new White City Living development, residents have immediate access to an array of restaurants, shops and 8 acres of Japanese style gardens.
For transport, White City and Wood Lane tube stations are located just a short walk away and provide excellent links to all of London.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
.png)
FAQ
About 52, Cassini Apartments, White City Living
Explore nearby