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See how verdicts work3-bedroom flat · W12 7FW
For saleListed 234 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
This impressive three-bedroom apartment is located on the 10th floor of The Ariel, the landmark residential tower within the iconic Television Centre development in White City.
Offering approximately 1,293 sq ft of internal space, the apartment features a dual-aspect layout designed to maximise natural light and capture impressive views across West London.
The open-plan kitchen, living and dining area forms the heart of the home and opens onto a private balcony, creating a seamless indoor–outdoor living experience ideal for both relaxing and entertaining.
The interiors are thoughtfully designed with high-quality materials and contemporary finishes that complement the building’s modern architectural style.
Spacious bedrooms provide comfortable accommodation, with well-designed bathrooms and elegant fittings completing the home.
The apartment is designed to be fully accessible and benefits from modern building standards, ensuring both comfort and practicality for everyday living.
Residents of Television Centre enjoy access to a wide range of exceptional lifestyle facilities including a 25,000 sq ft Soho House–operated gym and swimming pool, private cinema, residents’ lounge, co-working spaces, wellness studios and landscaped gardens.
Located moments from Wood Lane and White City stations and adjacent to Westfield London, the development provides outstanding connectivity to Central London along with world-class shopping, dining and entertainment options nearby.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
FAQ
About Television Centre, Wood Lane, London
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