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See how verdicts work5-bedroom flat · W1K 7DE
For saleListed 48 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A sixth-floor lateral apartment of 2,609 sqft in Hereford House, one of Mayfair's most established mansion blocks, arranged over a single level with the proportions only a purpose-built 1930s building delivers.
The apartment has been comprehensively refurbished, and the quality of the work shows in the detail: Herringbone parquet through the principal rooms, panelled and inlaid joinery, full-slab marble in the bathrooms, bespoke lighting and air conditioning throughout.
The reception room is the centrepiece, running 28'7" by 25'2" across the front of the building, with ample room for formal dining alongside a substantial seating area.
A guest powder room sits off the entrance hall, and the kitchen and dining room is separate, fitted with integrated appliances and finished in marble, positioned between the entertaining space and the bedrooms.
Five double bedrooms occupy the quieter half of the plan, each with its own en suite bathroom and fitted storage, and each finished to the same standard as the principal rooms.
The layout affords genuine separation between entertaining and sleeping accommodation, which at this size is more valuable than it first appears.
Hereford House is among Mayfair's most established addresses, with grand communal areas, a 24-hour concierge and lift access serving the apartment floor directly.
Held on a long lease with approximately 151 years unexpired, it offers rare lateral space, a considered refurbishment and an address that requires no explanation.
Hereford House stands on North Row, the quiet residential street behind Oxford Street, a few minutes from Hyde Park and Marble Arch.
Mayfair's shopping, dining and gallery life sits immediately to the south and east, while the building addresses a calm, low-traffic street of classic 1930s architecture.
Mount Street, Berkeley Square and the Connaught are a short walk away, and Marble Arch and Bond Street stations place the Central, Jubilee and Elizabeth lines within minutes.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About Flat 41, Hereford House, North Row, London
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