We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · SW10 0HQ
For saleListed 36 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Set within an award-winning architectural gem, this exceptional two-bedroom apartment offers an impressive level of space, quality and exclusivity.
Approaching 1,400 sq ft, the apartment is unusually spacious for a two-bedroom property and has been finished to a very high specification throughout.
The accommodation is centred around a superbly proportioned reception and entertaining space, complemented by two generous bedrooms and beautifully appointed bathrooms.
The principal bedroom benefits from its own ensuite bathroom and dressing area, creating a particularly private and comfortable principal suite.
The specification is of an exceptionally high standard, with elegant marble features throughout the kitchen and bathrooms, air conditioning and underfloor heating.
The apartment has been designed to provide both contemporary comfort and a sense of enduring quality, with generous proportions rarely found in newer London developments.
The building itself is one of the most distinctive and sought-after residential developments in the area, comprising just 89 private apartments.
Residents benefit from a 24-hour concierge service, providing a highly attentive and secure environment.
Underground parking is also available by separate negotiation, an increasingly valuable feature in this part of London.
Ideally positioned within walking distance of the King's Road and the amenities of Chelsea, the apartment combines exceptional internal space with the convenience and exclusivity of a landmark residential development.
A truly impressive two-bedroom apartment, offering the rare combination of substantial proportions, outstanding specification and the services of one of Chelsea's most exclusive buildings.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs

FAQ
About Harbour Avenue, London, SW10
Explore nearby