We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · W12 7RD
For saleListed 592 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
2 Bedroom 2bathroom Apartment | 10th Floor | White City Living | Secure Parking | Private Balcony | Residents Gym & Spa | Private Cinema | Residents Business Suite | Welcome to luxury living in White City's heart!
This 10th-floor 2-bed, 2-bath apartment redefines sophistication. The Master bedroom boasts an en-suite with a shower, adorned in white marble with matte black accents and built-in storage.
The second bedroom offers stunning North views and ample storage. The family bathroom features a bath and shower, continuing the elegant marble theme.
The open-plan Kitchen/reception area, flooded with natural light, features "Miele" appliances, a breakfast bar with a wine fridge, and access to a large private balcony.
The hallway includes a utility cupboard with a washer/dryer and a second spacious storage cupboard.
Luxury extends beyond the apartment to secure parking, 24-hour concierge, a Residents' Club Lounge, swimming pool, sun terrace, hydro-pool, treatment rooms, residents dining, gym, business lounge, and two private cinema rooms.
Located .5 miles from White City Shopping Center, indulge in luxury shops and restaurants.
Proximity to White City and Wood Lane Underground stations (Central, Circle, Hammersmith & City Lines) provides excellent connectivity.
Bond Street is 12 minutes away, Paddington Station 8 minutes, with swift connections to Heathrow and the upcoming Elizabeth Line.
This development is the epitome of opulence, where every detail is a statement of luxury. Welcome home to a life of unparalleled sophistication.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
FAQ
About Parkside Apartments, White City Living
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