We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · EC2A 2FF
For saleListed 24 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
27 % Under Original Cost Price | 770 Sq Ft Two Bedroom Apartment In Principal Tower | 30th Floor | North West Facing With 55 Sq Ft Balcony | High Specification Luxury Apartment | Open Plan Living | Comfort Cooling And Heating | Timber Flooring | Stone Floor Tiling In Kitchen & Bathroom | Swimming Pool | Spa | State Of The Art Gymnasium | 24 Hour Concierge | Resident's Lounge | Foster & Partners Design | Prestigious Location In The City | Incredible Transport Links - 5 Minute Walk To Liverpool Street Station Principal Tower joins the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pederson Fox.
Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance.
Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally.
Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.
Principal Tower is ideally located within walking distance of the city and Shoreditch where there is an abundance of local amenities to be enjoyed - restaurants, bars and shops including the renowned Spitalfields Market.
The development is located a short distance from several transport links including Liverpool Street station, providing access to the Underground, Elizabeth Line, and the National Rails services for commutes outside the Capital.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
FAQ
About Principal Tower, Hackney, EC2A
Explore nearby
