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    Stricter Pursue picks

    We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.

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    1 / 5

    No floorplan from the agent

    London

    House

    7,409 sq ft
    Starting price
    £4,000,000
    Auction: 28-day completion

    For sale · Listed 1 day · Auction 8 Dec · in 40 days

    VacantCharacter
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    About

    The property

    Strapline Auction Sale - 08/12/2026 - To book viewings, view the legal pack and register to bid please refer to the full sales particulars on the Savills Auctions website.

    - Grade II Listed Five Storey Townhouse Fronting Hyde Park Currently Comprising a 17-Bedroom Hotel Totalling 7,409 sq ft (689 sqm) Freehold Offered With Vacant Possession Description The property was constructed between 1865-1870 and comprises a five storey townhouse, directly opposite Hyde Park, with a Stucco frontage and a projecting Corinthian porch over the entrance.

    The ground floor comprises a reception room, a conference room with ancillary staffrooms. The main socialising space is in the dining room in the basement along with an operational commercial kitchen.

    The 7,409 sq ft hotel comprises 17 bedrooms across across the first to fourth floors.

    There is a mix of single and double bedroom with the park-facing rooms on the first floor benefitting from a balcony.

    Location 63 Bayswater Road occupies a prominent position on the southern side of Bayswater Road, overlooking Hyde Park and directly opposite Kensington Gardens.

    The property benefits from excellent connectivity, with Queensway, Lancaster Gate and Paddington stations all within walking distance, providing access to the Central, Circle, District, Bakerloo, Elizabeth and Heathrow Express services.

    The surrounding area has undergone substantial investment in recent years, driven by the transformation of Whiteleys, the continued growth of Paddington Central and the wider regeneration of the Bayswater district.

    The location is home to a diverse mix of hotels, restaurants, cafés and retail occupiers, serving both the affluent local residential population and significant tourist footfall generated by Hyde Park and Central London's West End.

    Tenancy Vacant Accommodation Gross Internal Area: Basement - 1,736 sq ft (161 sqm) Ground Floor - 1,470 sq ft (137 sqm) First Floor - 1,474 sq ft (137 sqm) Second Floor - 1,009 sq ft (94 sqm) Third Floor - 882 sq ft (82 sqm) Fourth Floor 838 sq ft (78 sqm) Total Area - 7,409 sqft (689 sqm)

    Vacant
    Character

    Key information

    Price per sq ft
    £540/sq ft
    Based on 7,409 sq ft (689 sq m)
    Floor area
    7,409 sq ft (689 sq m)
    0
    Local authority
    City of Westminster
    London Borough
    County
    Greater London Authority
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    Value & comps

    What is it worth?

    No previous sales on record.

    Comparable salesNo comps yet
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    Auction

    What is it worth at the hammer?

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    Returns

    What does it return?

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    Local SA Market

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    Archie refurb estimate: a Pro feature·

    Feeds your report · not a commitment

    0.0% below starting price

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    Investment calculatorBTL · BRRR · HMO · Flip · SA · R2R — editable inputs, saved scenarios
    Investment Disclaimer

    This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.

    All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.

    Past performance does not guarantee future results. Tax implications vary by individual circumstances.

    Mortgage

    Deal

    Is it a deal?

    ✨
    Archie’s verdict
    PursueArchie has scored this property.
    Sign in to see Archie's call — Pursue, Watch or Pass — with the reasons and a suggested offer.
    4/100
    Deal score · weighted
    Watch; deal signals are weak

    Factor breakdown
    BMV discountNot calculated on auction lots — a guide price is a starting price, not an asking price.
    0/25
    Yield potential—
    0/25
    Motivation signalsNot enough data
    0/25
    Days on market1 days
    4/25
    —
    Seller motivation
    Not scored yet

    Days on market1
    Price reduction—
    STC fall-through—
    Back to market—
    Agency change—
    EPC rating—
    Listing timeline
    First listedListed at £4,000,00028 Oct 2026
    Still activeDay 1 on marketToday
    Strategy fit
    No strategy scores available yet.
    Article 4No HMO Article 4 held

    HMO Conversion Potential

    Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

    Tier, yield projection, and cost stack — Pro tier only.

    PD Conversion Potential

    Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

    Tier, route, yield projection, and cost stack - Pro tier only.

    BRRR Candidate

    BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

    Tier, refurb cost, ARV, and refi maths - Pro tier only.

    Plot subdivision potential

    Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

    Lease extension arbitrage

    Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.

    Serviced Accommodation

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    Rent-to-Rent strategy fit

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    Area

    The area

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    Location
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    Agent & docs

    Move it forward

    Listing agent
    Savills - National Auctions logo
    Savills - National Auctions
    listed on zoopla
    02080224160
    33 Margaret Street, London
    View on zoopla

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