How much is Cassini , London?

The asking price is £1,600,000.

Cassini, London, W12 7RG

2-bedroom flat · W12 7RG

922 sq ft2 baths24 Hour concierge · Swimming pool & Spa · Resident's lounge & screening room

Asking

£1,600,000

For saleListed 285 days

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Opportunity summary

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About

The property

Luxury two-bedroom apartment for sale in the Cassini Building, White City Living by Berkeley, providing approximately 922 sqft /85.7sqm of living space featuring stunning views and a spacious wraparound balcony for added privacy and outdoor enjoyment of 303 sqft/ 28.2sqm.

Located in West London, White City Living is surrounded by a vibrant collection of shops, bars, restaurants, leisure facilities and education opportunities.

Right on your doorstep is Europe & largest shopping centre.

Westfield is home to over 300 stores, including a Luxury Village that is home to many of the world finest bands, over 60 restaurants and bars and 20 state-of-the-art cinema screens.

Directly north, Imperial College is creating a 23 acre research campus.

The university is constantly ranked as one of the world's top 10 academic institutions and is at the cutting edge in a host of scientific fields.

The new White City campus will be host to thousands of students, academics and researchers, alongside established businesses and start ups, pushing the boundaries of science and technology.

Television Centre, the home of BBC Worldwide, forms a major new business district dedicated to the creative industries including a 45-room hotel, White City House by Soho House and Bluebird Café among others.

Transport links White City Living is just minutes away from Central London and perfectly positioned for access to international transport hubs via a range of direct links including two Underground stations (White City and Wood Lane) at the entrance to White City Living.

Three key Tube lines · Hammersmith & City · Circle · Central 2 mins Westfield London (walk) 6 mins Imperial College (walk) 8 mins Paddington 12 mins Bond Street 14 mins Oxford Circus 20 mins King Cross 22 mins Victoria 25 mins Bank

Key information

Price per Square Foot

£1,735/sq ft

Based on 922 sq ft (86 sq m)

Floor Area

922 sq ft (86 sq m)

Reception Rooms

Tenure

Leasehold (993 years)

Local Authority

Hammersmith and Fulham London Boro

London Borough

County

Greater London Authority

Property features

24 Hour concierge
Swimming pool & Spa
Resident's lounge & screening room
High Specification Finish
Sauna & steam room
Fully fitted kitchen appliances
Private balcony
Westfield London on your doorstep
Multiple choices of restaurant
Tenure: Leasehold

Value & comps

What is it worth?

No previous sales on record.

Comparable salesNo comps yet

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Returns

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Local SA Market

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Investment Disclaimer

This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.

All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisors before making any investment decisions.

Past performance does not guarantee future results. Tax implications vary by individual circumstances.

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Deal

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Archie’s verdict

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Deal score · weighted

Weak signals — move on

Factor breakdown

BMV discountNot calculated, and not zero — there is no value estimate for this property to discount against.

0/25

Yield potential—

0/25

Motivation signalsNot enough data

0/25

Days on market285 days · price-fatigue

25/25

—

Seller motivation

Not scored yet

Days on market285

Price reduction—

STC fall-through—

Back to market—

Agency change—

EPC rating—

Listing timeline

First listedListed at £1,600,00008-01-2026

Still activeDay 285 on marketToday

Strategy fit

No strategy scores available yet.

HMO Conversion Potential

Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

Tier, yield projection, and cost stack — Pro tier only.

PD Conversion Potential

Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

Tier, route, yield projection, and cost stack - Pro tier only.

BRRR Candidate

BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

Tier, refurb cost, ARV, and refi maths - Pro tier only.

Plot subdivision potential

Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

Lease extension arbitrage

Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.