4-bedroom terraced house · NW3 1TL
For saleListed 41 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A stunning Victorian house facing the Heath, uniquely positioned on Willow Road, a quiet and highly sought-after street in the heart of Hampstead.
Its views of the surrounding village are quite exceptional. This is only the second time in 80 years the house has been on the market. This film director’s home is beautifully presented.
A large Edwardian glass entrance porch leads into a spacious hallway, a high ceilinged kitchen and living room and downstairs WC.
A dining terrace opens to a south facing garden – the largest in the street, a modernist summer house, a lily pond, and what is reputed to be the tallest rose in London.
Over the first and second floors there are four bedrooms and three bathrooms. Across the top two floors there is an outstanding modernist reception room with a mezzanine library and study.
Two terraces - front and rear – offer picturesque views of the Heath, the Village, and an elevated view over the City of London.
In recent years the house has been rented by leading Hollywood actors, writers and directors. The house further benefits from a self-contained two-bedroom basement flat.
The entrance hall leads into a bright, south facing living room/dining area with an enclosed private terrace.
There is a large windowed kitchen, a principal bedroom with en-suite bathroom, a second bedroom, and a guest WC and shower room.
N.B The owner of the ground floor apartment would like to retain the right of use, giving vacant possession in ten to fifteen years.
Willow Road is one of Hampstead's most desirable residential streets and is perfectly positioned between Hampstead Heath, (a vast expanse of 800 acres comprising open parkland, trails, woodlands, and open-water swimming ponds) and Hampstead Village, approximately 0.3 miles distant.
The area - famously the home to artists and writers since the 18th century - boasts an array of boutiques, beautifully enriched local pubs, fine eateries and excellent connections to the city and the West End, the Underground (Northern Line).
Additionally, Hampstead Heath Overground Station, is approximately 0.4 miles away.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisors before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
FAQ
About 28, Willow Road, London
Explore nearby