We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · W3 6EF
For saleListed 612 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Located on the 34th floor of the prestigious Icon Tower in One West Point, this luxurious twobedroom, two-bathroom apartment offers breathtaking views and world-class amenities in the heart of West London.
Designed for modern living, this exceptional residence provides residents with access to an array of exclusive facilities while enjoying unparalleled connectivity across London and beyond.
Positioned at the centre of one of London’s most significant regeneration projects, North Acton is rapidly transforming into a vibrant hub of contemporary living.
With Old Oak Common (HS2), Acton Main Line (Elizabeth Line), and North Acton (Central Line) all just a short walk away, residents benefit from some of the best transport links in the UK.
Travel times to key destinations such as Oxford Circus, Canary Wharf, and Heathrow Airport are remarkably swift, while Westfield London, Europe’s largest shopping centre, is just two stops away.
This sophisticated development offers a 24-hour concierge service, fostering a secure and welcoming environment.
A variety of on-site amenities are designed to enhance the resident experience, including multiple roof terraces, a fully equipped gym, a yoga and meditation suite, a private screening room, co-working office spaces, a boardroom, and a children’s soft play area.
Additional amenities, including a restaurant, supermarket, coffee shop, and parcel delivery service, will soon be available, ensuring residents have everything they need at their doorstep.
Set within the London Borough of Ealing, Icon Tower stands as a landmark within the transformative Old Oak and Park Royal Development Corporation (opdc) regeneration scheme, one of Europe’s largest urban renewal projects.
The development is situated within the Imperial College estates and near the emerging Silicon Corridor, offering significant investment potential with strong capital appreciation prospects.
Offering contemporary design, a prime location, and an extensive suite of lifestyle amenities, this stunning apartment at Icon Tower presents a unique opportunity for discerning homeowners and investors alike.
Secure your place in one of London’s most dynamic and well-connected neighbourhoods today.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About Flat 3406, Icon Tower, London
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