We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom detached house · SW3 6DH
Listing removedReduced £550k (−12.2%) on 21 JunListed 263 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Tucked away behind a gated and exquisitely landscaped courtyard, this remarkable former artist’s studio has been masterfully transformed into a remarkable and highly unique residence.
A perfect blend of creativity, privacy, and refined design, the property offers exceptional living space, flooded with natural light and finished to the highest standard.
Upon entering, the house opens into an expansive double reception room beneath a vaulted ceiling, where striking skylights and an original fanlight window fill the space with light.
Beautiful parquet flooring, crittall-style doors, and elegant architectural details throughout create a timeless and sophisticated atmosphere.
The open-plan layout flows seamlessly into a dedicated dining area that connects a very large reception space and a bespoke family kitchen - ideal for both intimate gatherings and larger-scale entertaining.
A beautiful staircase leads to the first floor, where the home opens out onto a stunning and supremely private roof terrace - an oasis of calm in the heart of Chelsea.
Also on this level are two en-suite bedrooms.
The principal suite is a tranquil retreat with direct access to the terrace, two generous walk-in wardrobes, and a beautifully appointed marble bathroom complete with a skylight.
Meticulously refurbished by the current owners, this home is a rare gem - offering a level of privacy, individuality, and artistic integrity that is seldom found.
Quietly set back yet just moments from the vibrant amenities of Chelsea, it is no surprise that this discreet residence is among the most admired and photographed in the area.
The property is positioned next to widely reputed Old Church Street and Carlyle Square, just moments from King’s Road.
Located in the heart of Chelsea, Elm Park Road forms a quiet enclave of family houses and apartments many of which date back to the mid-Victorian period.
It runs in an area between Fulham Road and King's Road, highly covetable and very convenient indeed for all the wonderful amenities on the doorstep.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
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FAQ
About 25, Elm Park Road, London
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