5-bedroom house · GL50 1QZ
For saleListed 41 days
Opportunity summary
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About
Occupying a commanding position on the prestigious Imperial Square, with breathtaking views across the immaculate Imperial Gardens towards Cheltenham Town Hall, 29 Imperial Square is an exceptional Grade II* listed townhouse of remarkable elegance and architectural significance.
This outstanding Regency residence seamlessly blends grand period features with sophisticated contemporary styling, creating a distinguished family home in one of Cheltenham's most coveted addresses.
Arranged over four beautifully presented floors, the property offers extensive and versatile accommodation, showcasing a wealth of original character throughout.
Magnificent sash windows, soaring ceiling heights, ornate cornicing and elegant period fireplaces combine to create a home of exceptional charm and grandeur.
The heart of the home is an exceptional Ben Argent-designed kitchen and breakfast room, beautifully crafted with bespoke cabinetry, premium finishes and a substantial central island.
Thoughtfully conceived for both everyday living and entertaining, the space enjoys uninterrupted views across Imperial Gardens, while an arch opens seamlessly into a spacious formal dining room, creating an outstanding arrangement for family life and larger-scale entertaining.
The result is a superb combination of refined design and practical living.
A generously proportioned utility room provides extensive storage and valuable ancillary space, complemented by a cloakroom on this floor.
The principal reception accommodation occupies the first floor, where a magnificent drawing room provides a truly spectacular setting.
Flooded with natural light from three full-height sash windows overlooking the square, the room enjoys exceptional proportions and classic Regency grandeur.
Parliament doors lead to an equally impressive sitting room, allowing the spaces to be enjoyed either independently or as one remarkable entertaining suite.
The bedroom accommodation is equally impressive, centred around a luxurious principal suite with fitted wardrobes and a beautifully appointed en suite bathroom featuring a freestanding bath, walk-in shower and double vanity unit.
Three further bedrooms, each benefiting from its own beautifully appointed en suite bathroom, provide luxurious and private accommodation for family members and guests alike.
Offering exceptional flexibility, the lower ground floor accessed from the rear of the property, is currently arranged as a large open plan reception room/dining room, kitchen and bathroom.
This versatile space is ideally suited for guest accommodation, multigenerational living, staff quarters or ancillary accommodation, subject to any necessary consents.
To the rear, a private enclosed garden incorporates a charming courtyard, providing a peaceful sanctuary in the heart of Cheltenham.
Beyond, secure off-street parking for two vehicles is accessed via electric sliding gates, a particularly valuable and increasingly rare feature for a property of this calibre and location.
Imperial Square is widely regarded as one of Cheltenham's most distinguished and sought-after addresses.
Situated moments from the town's renowned boutiques, restaurants, theatres and cultural attractions, the property enjoys the perfect balance of central convenience and tranquil Regency splendour, with direct access to some of Cheltenham's finest formal gardens.
A rare opportunity to acquire one of Cheltenham's finest Grade II listed townhouses, combining historic grandeur, contemporary comfort and an unrivalled setting overlooking Imperial Gardens.
Main photo is CGI generated. Imperial Square occupies a prominent position in Cheltenham, situated opposite the Promenade.
The gardens date back from the Second World War and are planted with 1000's of bedding plants each year which produce magnificent floral displays.
The tree lined Promenade is recognised as being one of the finest boulevards in England and the house enjoys all the benefits of its prestigious location, being within strolling distance of the boutiques, restaurants, theatres and other amenities that the town has to offer.
The schooling in Cheltenham is world renowned with Cheltenham Ladies College, Cheltenham College and Dean Close being just three of the long established and well respected schools.
Communications links are also excellent with the M5 motorway link at J11 providing access both North and South, the A40 to Oxford and London and the A419 to the M4.
Train services with direct links to Paddington are available at Cheltenham Spa, Kemble and Swindon.
Value & comps
No previous sales on record.
Returns
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
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About 29, Imperial Square, Cheltenham
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