2-bedroom flat · EC2A 2FD
To rentListed 15 days
Opportunity summary
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About
Situated within the prestigious Principal Tower development, this exceptional furnished two-bedroom apartment offers luxurious contemporary living in one of London's most iconic residential skyscrapers.
Designed by the internationally renowned architects Foster + Partners, the development combines striking architecture, beautifully appointed interiors and an outstanding collection of exclusive residents' facilities.
Positioned on a high floor, the apartment features a bright and spacious open-plan reception and dining area, enhanced by floor-to-ceiling glazing that allows an abundance of natural light throughout.
Contemporary furnishings and premium finishes create a sophisticated yet comfortable living environment, perfectly suited to both relaxing and entertaining.
The sleek integrated kitchen has been designed to an exceptional standard, featuring elegant cabinetry, high-quality appliances and stylish worktops, seamlessly complementing the main reception area.
Both bedrooms are generously proportioned and offered fully furnished, providing comfortable and versatile accommodation.
The principal bedroom offers a luxurious private retreat, while the second bedroom is ideal for guests, professional sharers or those requiring additional home-working space.
Contemporary bathroom facilities complete the apartment, finished with elegant fixtures and fittings throughout.
A standout feature of Principal Tower is its exceptional collection of exclusive residents' amenities.
Residents benefit from a 24-hour concierge service, fully equipped gymnasium, spa, swimming pool, sauna, private cinema, residents' lounge and business facilities.
Beautifully landscaped communal spaces further enhance the development's premium lifestyle offering.
Principal Tower occupies an outstanding position where the City of London meets Shoreditch, placing residents within easy reach of some of the capital's finest restaurants, bars, cafés, boutiques and cultural attractions.
Spitalfields Market, Broadgate Circle, Brick Lane and the vibrant streets of Shoreditch are all moments away.
Transport connections are exceptional, with Liverpool Street Station nearby, providing access to the Elizabeth Line, Central, Circle, Metropolitan and Hammersmith & City lines, alongside National Rail services.
Shoreditch High Street Overground Station is also conveniently located, offering excellent connectivity across East London and beyond.
Combining striking architecture, luxurious furnishings, outstanding residents' facilities and an exceptional City fringe location, this two-bedroom apartment at Principal Tower presents an outstanding opportunity for sophisticated London living.
Value & comps
No previous sales on record.
Rental comparables are shown in the Rental section below. Sold comparables remain for area capital context only.
Returns
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About 1201, 2 Principal Place, London
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