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See how verdicts work1-bedroom flat · WC1E 6JW
For saleListed 256 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A top-floor apartment in Paramount Court, ideally positioned between London’s West End, Fitzrovia and Bloomsbury.
Located next to the many colleges of the University of London, this apartment sits within Paramount Court, a striking Art Deco building designed in the mid-1930s by the riba-acclaimed architects Verity and Beverley, also renowned for designing the Pavilion at Lord’s Cricket Ground.
Paramount Court benefits from a porter service and lift access.
The apartment, while in need of some updating, is quietly situated at the rear of the building and offers a separate kitchen, a comfortable reception room with defined dining and study areas, a double bedroom and a bathroom.
Its Central London location is exceptionally convenient, with Tottenham Court Road Underground and Elizabeth Line services close by, as well as Goodge Street and Warren Street stations just a few minutes’ walk away.
The building stands prominently on the corner of Tottenham Court Road and University Street, housing over one hundred apartments across seven floors.
It offers Central London living while retaining the historic elegance of a bygone era, with its iconic Art Deco design.
A fine example of British modernism, it incorporates Bauhaus influences and was once home to a famous ballroom dance hall that became a hub for the Jitterbug craze.
Paramount Court occupies the former site of Tottenham House, once home to Shoolbred’s department store, celebrated for manufacturing high-quality furniture for some of the most illustrious Victorian homes and later awarded a Royal Warrant in the 1880s.
The area offers an abundance of amenities, from fine dining to street food, bars and extensive shopping along Charlotte Street, Oxford Street and Tottenham Court Road, with the British Museum also within easy reach.
Value & comps
No previous sales on record.
Returns
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Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About 119 Paramount Court, 38-39, University Street, London
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