4-bedroom flat · WC2R 1AB
For saleListed 196 days
Opportunity summary
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About
Penthouse 190 The Strand London - Rare & Iconic - Unmistakably London Occupying a prime penthouse position within Wren House in the prestigious 190 The Strand, this exceptional lateral residence offers approximately 2,283 sq ft of beautifully designed living space in the very heart of Covent Garden.
Arranged across the seventh floor, the apartment is centred around an impressive 22 ft reception room, perfectly suited to both formal entertaining and relaxed day-to-day living.
Full-height glazing floods the space with natural light, enhancing the sense of volume and seamlessly connecting the interior to expansive private terraces — a rare opportunity to enjoy substantial outdoor living at penthouse level in central London.
The accommodation comprises a generous principal suite with bespoke fitted storage and a luxurious en suite bathroom, alongside two further well-proportioned double bedrooms, each thoughtfully designed and served by additional bath and shower facilities.
A separate contemporary kitchen, finished to an exceptional standard with integrated appliances, is complemented by a dedicated study, offering flexibility for modern living.
A standout feature of the apartment is the trio of substantial private terraces, offering far-reaching views across London’s iconic skyline.
The property also benefits from two secure underground parking spaces — an invaluable asset in this prime central location.
Residents of 190 The Strand enjoy access to an outstanding suite of amenities, including a 24-hour concierge, swimming and vitality pool, state-of-the-art gymnasium, sauna, private cinema, business lounge, and beautifully landscaped communal courtyards.
Perfectly positioned on the Strand, the apartment places you moments from Covent Garden, the River Thames, and Trafalgar Square.
The recent reopening of the iconic Simpson’s in the Strand further enhances the area’s rich heritage and vibrant dining scene, alongside world-class theatres, galleries, and restaurants all on your doorstep.
This is more than a home — it is a statement London address combining architectural elegance, exceptional facilities, and effortless access to the very best of the capital.
Energy Efficiency Rating EPC rating: B
Value & comps
No previous sales on record.
Returns
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
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FAQ
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