2-bedroom flat · W12 7FS
For saleReduced £50k (−5.9%) on 23 OctListed 178 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Located on the 3rd floor of the iconic Helios building, this beautifully designed two-bedroom, two-bathroom apartment offers luxurious living in the heart of the prestigious Television Centre development.
Boasting a spacious layout and high-spec finishes throughout, the apartment features a stylish open-plan reception and dining area, complete with an Italian Dada kitchen, Terrazzo stone worktops, and integrated appliances.
Floor-to-ceiling sliding doors lead out to a large private sun-drenched balcony with tranquil views over the beautifully landscaped communal gardens, perfect for relaxing or entertaining.
The principal bedroom is generously proportioned, offering extensive built-in storage and a sleek en-suite shower room.
A second double bedroom also benefits from built-in wardrobes and large windows that flood the space with natural light.
A contemporary family bathroom with a shower over bath completes the accommodation.
Further highlights include secure lift access, a right-to-park parking space, and access to an array of luxury residents’ amenities, including a 24-hour concierge, a private cinema, and exclusive use of the Soho House-managed gym and swimming pool.
This exceptional apartment combines style, space, and convenience in one of West London’s most iconic developments.
The Television Centre is perfectly located close to White City, Wood Lane and Shepherds Bush underground stations and is further served by excellent over-ground, bus and road routes into the West End and Canary Wharf.
Value & comps
No previous sales on record.
Returns
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About Apartment 305, 3, Television Centre, London
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