14 Centre Point Residences, 101-103 New Oxford Street, St. Giles, WC1A 1DB

Set serenely above the bustle of the West End, Centre Point's 82 apartments are contemporary classics crafted by renowned British designers Conran & Partners, with every material, colour and detail inspired by the distinctive character of the building itself.

The apartment This three-bedroom apartment extends to a generous 2,145 sqft.

Of lateral space occupying half the floor-plate of the 21st floor of this historic London landmark and is reached by a lift that opens onto the resident's own private lobby, leading into a reception hallway clad in dark-stained oak panels and tiled with three-colour Bleu de Savoie limestone in a bespoke Centre Point pattern.

From here, you enter through glazed doors into the main living area, with continuous windows along one side and white-washed oak flooring throughout.

The primary living space has a sense of scale and proportion unlike anything else, with a full-width westerly vista overlooking Oxford Street, Soho and beyond towards Mayfair, Fitzrovia and London landmarks including the BT Tower and as far as Wembley Stadium.

A generous snug/study area is accessible from the primary living space, separated by a sliding pocket door, again with far reaching views across West London and a wonderful place to sit, relax and take in the breathtaking sunsets that vary with the seasons.

The wonderful dual aspect offers spectacular views East towards The City, Canary Wharf, the South Bank the River Thames, with incredible sunsets and views over Soho, Oxford Street and Mayfair to the West.

The highly contemporary kitchen is semi-open plan to the primary living space and features beautiful hand selected marble surfaces and integrated stainless steel Gaggenau appliances.

There is also a separate utility room with stainless steel butler's sink and integrated splashback, with an integrated washer/dryer below.

The principal bedroom suite is accessed via a walk-through dressing area with generous bespoke wardrobes finished in white Oak, a large en-suite bath & shower room finished in contrasting hand-selected Blanco & Nero marble, plus wonderful views eastwards towards the South Bank and City of London and north across the rooftops of Bloomsbury.

Two further double bedrooms are accessed via an oak-panelled ante-room off the main reception hallway, each again featuring easterly views towards The City and South Bank and both benefitting from high specification en-suite shower rooms featuring, with high quality Dornbracht sanitaryware.

Bedrooms are finished with deluxe Nusilk carpets and beautiful contrasting silk wallpaper and feature electronically controlled sun & blackout blinds operated from the integrated Crestron home control system.

En-suites feature a mix of contrasting contemporary finishes including basalt & marble tiling, bespoke marble vanity units with concealed joinery underneath and recessed heated & illuminated vanity mirrors.

The development Centre Point has been reinvented as a high-quality residential address by developer Almacantar, together with Conran & Partners and mica, carefully converting the tower whilst preserving the listed exterior.

Behind the original concrete lattice, interiors have been completely reimagined with contemporary layouts, full-height glazing, upgraded services and calm, refined finishes that make the most of the light and far-reaching views.

Design Centre Point Residences is the revival of an icon: A design classic that embodies the spirit of swinging London and stands as a focal point for the creative and cultural heartbeat of this ever-changing city.

When Centre Point arrived in London in 1966, its bold geometric design and delicate honeycomb façade captured the confidence, optimism and creative flair of the decade.

Today, under the careful curation of an award-winning team, the building is experiencing a new life as an exclusive residence in a truly exceptional location.

The spectacular double-height reception with its original staircases and commissioned artworks offers a dramatic welcome.

The selection of every material, colour and detail was inspired by the distinctive character of the original building: The graphic, three-dimensional confidence of its exterior façade; the bold use of pattern and contrast in the 1960s mezzanine level, where white Carrara marble is cast into black terrazzo; and other surviving elements of the original bespoke ironmongery, joinery and tiling.

Staff on the door, at reception, and in the concierge team are always available welcome residents home and offer whatever services are required with discretion and assurance.

Centre Point has always caught the eye and the imagination.

When it was originally under construction, Londoners marvelled at the pioneering building process that allowed it to be put together so quickly.

Once finished, its captivating geometric design, delicate honeycomb façade and towering presence made the building an instantly recognisable landmark – with Londoners and tourists alike using it to get their bearings.

And then, of course, there are the letters of the Centre Point sign itself, beaming the building's name across the city skyline.

Time has made it an icon – a national treasure – a status confirmed officially when it was listed for protection by English Heritage in 1995. It is a building like no other.

Club & wellness The reinvention of Centre Point is true to its enduring spirit of adventure, setting a new standard in service and sophisticated city living through its mould-breaking Club & Wellness provision.

Here, overlooking the pace and pulse of the capital, residents can relax in the 30-metre-long infinity pool; detox in the sauna and spa; work out in the private gym; and entertain guests in the lounge club, private dining room and cinema room.

Priority is given to contemporary design that feels modern - but also welcoming and homely. Accentuating this is the club concierge team who are on hand to ensure a truly seamless experience.

The spaces are dotted with specially commissioned installations by renowned artists such as Richard Wentworth, Nancy Fouts, Keita Miyazaki, and Cerith Wyn Evans.

At any time of the day or night, residents at Centre Point can call on the services of a 30-strong team of concierge staff.

A team assembled in the cosmopolitan image of Centre Point itself - a carefully curated blend of talent and experience drawn from some of the world's finest residential and hospitality establishments.

Neighbourhood Think Soho, Fitzrovia, Covent Garden and Bloomsbury - four distinctive, characterful and heritage-filled local neighbourhoods within a five-minute walk of Centre Point.

For centuries people have been drawn to London - looking not only to make a better living but to live a better life.

Centre Point sits at the heart of some of London's most vibrant areas, from the bright lights and nightlife of Soho, the leafy squares and academia of Bloomsbury, media hub and foodie destination Fitzrovia along with Covent Garden's entertainment, culture, shopping & dining.

At the base of Centre Point itself is St Giles Square, home to Arcade Food Hall - featuring seven independent kitchens, a coffee and bakery counter, three bars, an outdoor terrace and 'The Loft', an incubation-focused mezzanine space.

And wherever you want to eat, drink, travel or take in a show, Centre Point's concierge team stands ready to make all the necessary bookings on your behalf.

From its position directly above the Tottenham Court Road tube station - a major interchange for Northern & Elizabeth Line services - Centre Point puts all of London on your doorstep and is less than half an hour's journey from Heathrow.

The history Centre Point has been a marker on London's skyline since the 1960s – a confident modernist tower announcing the West End as you arrive at Tottenham Court Road.

Designed by George Marsh of R. Seifert & Partners for developer Harry Hyams, the 34-storey building was completed in 1966 and was one of London's very first skyscrapers.

Its finely detailed precast concrete lattice and full-height glazing were pioneering at the time, using modular construction techniques that allowed the tower to rise quickly above the historic streets of St Giles.

From the outset, Centre Point was conceived as best-in-class office space.

Hyams' vision was for a single blue-chip occupier to take the entire building – a bold move in an era when London was just beginning to think vertically, with generous floorplates, dramatic corner windows and panoramic views over the West End.

Centre Point attracted a succession of high-profile tenants.

Most notably, from 1980 to 2014 it served as the headquarters of the Confederation of British Industry (cbi), reinforcing its status as a national business address at the heart of the capital.

Over the decades, perceptions of the architecture evolved from experimental to iconic.

In 1995 the building was granted Grade II listed status, formally recognising its importance in the story of modern London, and in 2009 it received the Concrete Society's Mature Structures Award for the quality and longevity of its construction.

One of the more human chapters in Centre Point's history is its connection to the youth homelessness charity Centrepoint.

In 1969, Reverend Kenneth Leech opened a night shelter for young people in the basement of nearby St. Anne's Church.

With the Centre Point tower rising nearby as a prominent London landmark, the new charity took the name "Centrepoint" – positioning itself as a central, visible refuge for those in need.

Over time, the organisation has grown into a leading national charity supporting thousands of young people each year, and the shared name has become part of the building's wider cultural story: A reminder that this corner of the West End has long been associated with both ambition and social conscience.

Today, Centre Point stands as a rare combination: A Grade II listed London landmark with an authentic, layered history, now thoughtfully reinterpreted as contemporary residential apartments at the centre of one of the West End's most connected and evolving neighbourhoods.