We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · W14 8DZ
For saleReduced £35k (−2.2%) on 24 SepListed 96 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Design, Character & Lifestyle Design Located in the heart of Holland Park, this beautifully renovated duplex apartment blends timeless Victorian architecture with contemporary elegance.
Original period features have been carefully restored, while the open-plan design creates an exceptional sense of space and natural light.
A striking double-height reception room, soaring ceilings and expansive windows provide a bright and inviting atmosphere, complemented by brand-new herringbone wood flooring and high-quality finishes throughout.
Character Arranged over two floors, the apartment has been thoughtfully designed for modern living.
A mezzanine level overlooks the main reception and serves as an ideal home office or creative workspace.
The fully equipped contemporary kitchen flows effortlessly into the impressive living area, creating the perfect setting for entertaining or relaxing.
On the lower level, the generously proportioned bedroom suites each benefit from their own en-suite bathroom, while the principal suite features a spacious walk-in wardrobe, offering comfort, privacy and refined living.
Also a third bathroom for guest.
Lifestyle Perfectly positioned just moments from Holland Park Underground Station and the vibrant Holland Park Avenue, this residence offers the very best of West London living.
Boutique shops, cafés, restaurants and everyday amenities are all within easy reach, while the renowned neighbourhood of Notting Hill, with its charming streets, independent boutiques, cafés and the famous Portobello Road, is just a short stroll away.
The beautiful green spaces of Holland Park and Hyde Park are also within easy walking distance, completing an exceptional London lifestyle.
Whether as a distinguished London home or an exceptional investment, this unique property offers a rare opportunity to own a beautifully restored residence that combines heritage, design and an enviable lifestyle in one of London's most prestigious neighbourhoods, perfectly positioned between Holland Park and Notting Hill.
What the Videoghrapher Says: "This home has everything Londoners look for; beautiful natural light, an exceptional location, and a stunning home office for those building their dreams from home.
And yes, you're practically neighbours with the Beckhams"!
Bonus: Residents can benefit from on-street permit parking throughout the Royal Borough of Kensington and Chelsea, adding everyday convenience to this exceptional West London address
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
.png)
FAQ
About Flat A, 21, Holland Park Gardens, London
Explore nearby