How much is A601, 204 Great Portland Street, London?

The asking price is £3,208,000.

2 bed flat for sale in London W1W – £3,208,000

About

The property

Prime Collection presents this stunning 2 bedroom apartment, designed from the inside out and with an enviable central London location, W1 Place is perfect for the discerning individual, the professional couple, and the modern family.

Key information

Reception Rooms

1

Local Authority

City of Westminster London Boro

London Borough

County

Greater London Authority

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Value & comps

What is it worth?

No previous sales on record.

Comparable salesNo comps yet

No comparable sales matched this property yet.

Returns

What does it return?

Set an offer; the calculator follows it.

Rent evidence

Rental benchmark

Nearby rental comparables

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Local SA Market

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Archie refurb estimate: a Pro feature

Model an offerFeeds your report · not a commitment

0.0% below asking

Model

Run the numbers.

BTL · HMO · BRRR · SA · Flip — editable, saved scenarios

Investment calculatorBTL · BRRR · HMO · Flip · SA · R2R — editable inputs, saved scenarios

Investment Disclaimer

This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.

All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisors before making any investment decisions.

Past performance does not guarantee future results. Tax implications vary by individual circumstances.

Mortgage

Deal

Is it a deal?

Archie’s verdict

Archie has scored this property.

Sign in to see Archie's call — Pursue, Watch or Pass — with the reasons and a suggested offer.

Deal score · weighted

Weak signals — move on

Factor breakdown

BMV discountNot calculated, and not zero — there is no value estimate for this property to discount against.

0/25

Yield potential—

0/25

Motivation signalsNot enough data

0/25

Days on market540 days · price-fatigue

25/25

—

Seller motivation

Not scored yet

Days on market540

Price reduction—

STC fall-through—

Back to market—

Agency change—

EPC rating—

Listing timeline

First listedListed at £3,208,00028-04-2025

Still activeDay 540 on marketToday

Strategy fit

No strategy scores available yet.

HMO Conversion Potential

Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

Tier, yield projection, and cost stack — Pro tier only.

PD Conversion Potential

Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

Tier, route, yield projection, and cost stack - Pro tier only.

BRRR Candidate

BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

Tier, refurb cost, ARV, and refi maths - Pro tier only.

Plot subdivision potential

Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

Lease extension arbitrage

Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.

Serviced Accommodation

Pro

See projected short-stay revenue vs a vanilla BTL for this property.

Rent-to-Rent strategy fit

Pro

See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.

Area

The area

Living here

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Location

More market detail

W1W · Live market data · flat only

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Agent & docs

Move it forward

Listing agent

Prime Collection

listed on zoopla

02077682720

33 Foley Street, London

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Planning & investor docs

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FAQ

Questions

About A601, 204 Great Portland Street, London

How much is A601, 204 Great Portland Street, London?: The asking price is £3,208,000.
What kind of property is A601, 204 Great Portland Street, London?: A 2-bedroom flat in W1W 5NP.

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