2-bedroom flat · W1W 5QZ
For saleListed 70 days
Opportunity summary
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About
Stunning 2-Bedroom, 2-Bathroom Apartment at W1 Place, Great Portland Street Central London Luxury Living Located on the third floor of the prestigious new W1 Place development, this exquisitely designed two-bedroom, two-bathroom apartment presents a rare opportunity to live in the heart of Central London W1 postcode, just moments from Park, Oxford Street, and the vibrant West End.
Thoughtfully designed with a refined, modern aesthetic, this home offers the perfect balance of luxury, comfort, and urban convenience.
Whether you're a discerning individual, professional couple, or a modern family, this elegant residence is tailored for contemporary living.
The apartment is a showcase of exceptional quality and craftsmanship.
A beautiful natural stone façade sets the tone as you enter the development, while inside, the apartment boasts high-quality timber flooring throughout, seamlessly connecting each space.
Expansive floor-to-ceiling bay windows flood the interiors with natural light, creating a bright and inviting atmosphere.
The open-plan living and kitchen area is both stylish and functional, perfect for entertaining friends or enjoying a quiet evening at home.
Both bedrooms are generously proportioned and feature built-in wardrobes, offering ample storage without compromising space.
The bathrooms are fitted with sleek cabinetry, complete with built-in lighting, enhancing the modern feel.
The apartment ambiance is further elevated by its knx smart home automation system, enabling full control of: * Lighting * Underfloor heating * Air conditioning (with separate units for bedrooms and living areas) * Provision for automated blinds in the bedrooms The thoughtfully considered ceiling heights further amplify the sense of space and luxury: * 2.35m in bathrooms, kitchen, and corridors * 2.55m in bedrooms and the living room This residence is part of a secure, premium development offering 24-hour security and porterage, ensuring peace of mind and convenience.
W1 Place is ideally located for those who want to enjoy everything Central London has to offer.
With Great Portland Street Underground Station a short walk away, access to the rest of London is seamless.
The apartment is also within walking distance of key destinations including: * Park * Marylebone High Street * Oxford Circus * Fitzrovia * World-class dining, shopping, and cultural attractions Apartment Features at a Glance: * 2 spacious double bedrooms, 2 contemporary bathrooms * Third-floor location with exceptional natural light * Open-plan living and high-spec kitchen * Floor-to-ceiling bay windows and Juliette balconies * Built-in wardrobes and storage throughout * Premium timber flooring and joinery * Smart home automation with knx system * Designer bathrooms with integrated lighting * Ceiling heights up to 2.55m * Underfloor heating and zoned air conditioning * 24-hour security and concierge service Development & Investment Highlights: * 999-year leasehold * Service charge: £12.30, £13.30 per sq ft per annum * Ground rent: From £750 per annum * Estimated completion: Q3/Q4 2023 * Off-plan purchase terms: * Reservation fee: £5,000 * 10% on exchange (less reservation fee) * Additional 10% after 12 months * 80% balance payable upon completion This is more than just an apartment, it a lifestyle choice, blending timeless design with modern technology, set in one of London most iconic and well-connected neighborhoods.
Whether you're looking for a luxurious personal residence or a high-performing investment property, this home at W1 Place offers unrivalled value, prestige, and potential.
Value & comps
No previous sales on record.
Returns
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We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About W1 Place, W1 PLACE, Great Portland Street, Marylebone.
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