We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · W1W 5QJ
For saleListed 83 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A Prestigious West End Residence with Exceptional Luxury Discover an exceptional opportunity to own a sophisticated two-bedroom apartment in the heart of London's prestigious West End.
Situated on the sixth floor of the highly desirable W1 Place development on Great Portland Street, this impressive residence combines contemporary design, refined interiors and an enviable central London location.
Designed for modern luxury living, the apartment offers an elegant open-plan layout, premium finishes and advanced home technology, creating a beautifully appointed home for those seeking comfort, convenience and a prestigious London address.
Elegant Open-Plan Living The impressive open-plan living and kitchen area provides a versatile space for both relaxed everyday living and sophisticated entertaining.
High-quality timber flooring adds warmth and character, while floor-to-ceiling bay windows allow an abundance of natural light to fill the interior and enhance the sense of space.
The contemporary kitchen is thoughtfully designed with high-quality appliances and bespoke joinery, combining functionality with a sleek and elegant aesthetic.
Two Beautifully Appointed Bedrooms The property features two generously proportioned bedrooms, each designed with comfort and style in mind.
Built-in wardrobes provide practical storage, while Juliette balconies with bespoke cast aluminum balustrades add an attractive architectural detail and enhance the overall character of the residence.
Luxurious Contemporary Bathrooms The two stylish bathrooms are finished to a high standard, featuring natural stone wall finishes, built-in illuminated cabinetry and underfloor heating for an added touch of everyday comfort and luxury.
Advanced Smart Home Technology The apartment benefits from an advanced knx home automation system, providing convenient control over key elements of the home, including: * Lighting * Air conditioning * Underfloor heating * Automated bedroom blinds This intelligent technology creates a seamless and comfortable living environment tailored to modern lifestyles.
Exclusive Resident Facilities Residents benefit from a 24-hour porter and security service, providing additional convenience and peace of mind. Cycle storage is also available for residents.
An Unrivalled Central London Location Positioned on Great Portland Street, this prestigious West End Residence places you at the center of one of London's most desirable neighborhoods.
Enjoy an exceptional selection of world-class restaurants, luxury shopping, entertainment and cultural attractions, all within easy reach.
The apartment is also ideally positioned for access to Regent's Park and Oxford Street, offering residents the opportunity to enjoy both peaceful green spaces and the energy of central London.
With excellent transport connections nearby, the location is perfectly suited to professionals, international buyers and those looking for a prestigious London base.
A Rare London Property Investment Opportunity Combining an exceptional location, sophisticated interiors, premium specification and long-term leasehold tenure, this outstanding two-bedroom apartment presents an attractive opportunity for discerning buyers seeking a luxury home or a prestigious central London property investment.
Whether you are looking for an elegant permanent residence, a London pied-à-terre or a high-value addition to your property portfolio, this exceptional West End apartment offers an outstanding opportunity to experience luxury living in one of the capital's most sought-after locations.
Arrange Your Private Viewing Properties of this caliber and location are highly sought after.
Contact our dedicated sales team today to arrange a private viewing and discover everything this exceptional Great Portland Street residence has to offer.
Key Property Highlights: * Luxury 2-bedroom apartment * 2 contemporary bathrooms * Sixth-floor residence * Prestigious West End location * Open-plan living and kitchen area * Floor-to-ceiling bay windows * High-quality timber flooring * Bespoke kitchen joinery and premium appliances * Built-in bedroom wardrobes * Juliette balconies * Natural stone bathroom finishes * Underfloor heating * knx smart home automation * 24-hour porter and security service * Residents' cycle storage * 999-year leasehold tenure * Close to Regent's Park and Oxford Street * Excellent central London transport connections
Value & comps
No previous sales on record.
Returns
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Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
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FAQ
About W1 Place, Great Portland Street, London
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