We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · UB1 3DN
For saleListed 78 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
<b>West London's most affordable development</b> <b>Plot 132, The Cherry</b> 'Total internal floor area: 756 sq ft' Welcome to 'The Cherry' - A 756 sq ft two-bedroom apartment on the eighth floor at Southall Grove.
It features a spacious open-plan living, kitchen, and dining area, with an L-shaped kitchen finished in Quartz 'Salt & Pepper' worktops and integrated appliances.
Amtico Spacia 'Sun Bleached Oak' flooring runs throughout the main space with lots of natural light.
A dual-aspect balcony (north-east & south-east facing) offers open views over green space and communal gardens. Both bedrooms are doubles, finished with grey carpets.
The master includes an en-suite, and there's a separate bathroom with white sanitaryware, chrome fittings, and a heated towel rail. Built-in storage adds further practicality.
Located a short walk from Southall Station and close to Southall Broadway, The Cherry offers modern living with strong transport links and local amenities.
<b>Your Questions Answered This Summer - Every Saturday and Sunday in August from 10am-5pm</b> Every weekend in August, our doors are open for you to pop into our sales office and ask any questions you might have about purchasing a new home.
Whether it's advice, understanding what you can afford or finding out more about owning a new build, we're here to help.
No need to book - simply turn up and one of our team will be happy to chat to you over a hot or cold refreshment.
<b>The Development</b> Southall Grove is an exciting new development offering a selection of one, two, and three-bedroom apartments in the heart of Southall, West London.
With Southall Park just moments away and Southall Broadway on your doorstep, you'll have easy access to both peaceful outdoor spaces and a lively local culture.
The Elizabeth Line means you can reach Central London in as little as 18 minutes, making commuting quick and easy.
<b>The Local Area</b> Southall is a vibrant and growing community, offering a diverse mix of amenities and experiences.
Southall Park offers ample green space for outdoor activities such as walking, picnics, or simply unwinding in a peaceful environment.
Southall Broadway is a buzzing area, renowned for its wide variety of restaurants, street food, markets, and cultural experiences.
Southall Station, just a short walk away, provides fast connections to Central London via the Elizabeth Line, taking you into the heart of the city in just 18 minutes.
The local area is home to a wide range of cafes, shops, and supermarkets, with everything you need just a short walk from home.
<b>Discover The Benefits of Buying New</b> <ul><li>Save money on your household bills: On average, new homes are 23% cheaper to run than an equivalent older home, which could save you up to £450 per year</li><li>Ready to move into: A complete blank canvas to make your own from day one</li><li>Chain-free buying process</li><li>Peace of mind with 10-year NHBC warranty</li><li>999 year lease</li><li>Predicted EPC rating B*</li></ul> <small><i>*Total contributions capped to a maximum of 5% of the property purchase, available on selected plots only for reservations by 31st August 2026.
No cash alternative. ^Data from Molior London Report 27 November 2025.
Southall Grove named as the most affordable multi-unit development with available stock in West London as of 27 November 2025.*Illustrative affordability example based on dual incomes totalling £55,000, an 85% loan-to-value mortgage and a representative interest rate of 3.81%.
Subject to status, lender criteria, and individual circumstances. Mortgage rates may vary. Statistics from the HBF Watt A Save report 2026* Terms and conditions apply.
Not available in conjunction with any other offer. Please speak to a Sales Executive for further information.
Please note: These details are intended to give a general indication of the proposed development and floor layouts.
Purchasers are advised to contact the Marketing Suite or Selling Agent to ascertain the availability of any particular property and to ensure that what may be on offer suits their particular requirements.
Layouts, window positions and styles may vary; please check with the Sales Advisor at time of reservation.
Please ensure to clarify exact layout and specification of your new home at the time of reservation as the floorplans are a guide only and may be subject to change.
External finish may vary on certain plots.
Please check with the Sales Advisor.<small></small></i></small> About Southall Grove Bordering Southall Park, these exceptional new build flats perfectly blend a modern lifestyle with the area’s distinctive heritage.
Catch up with family and friends in your spacious, open-plan living area, then soak up the Broadway’s wonderful mix of sounds, tastes and colours.
Or head into the City via the Elizabeth Line from Southall Station, just 13 minutes’ walk from home.
Southall is already a thriving and dynamic part of West London, and the planned transformation of the area is set to enhance this even further.
Disclaimer Terms & conditions *Total contribution capped to a maximum of 5% of the property purchase, available on selected plots only and reservations made by 31st August 2026.
No cash alternative. Terms and conditions apply. Not available in conjunction with any other offer. Please speak to a Sales Executive for further information. ^Data from Molior London Report.
Southall Grove named as the most affordable multi-unit development with available stock in West London as of 27 November 2025.
*Illustrative affordability example based on dual incomes totalling £53,820 and a 90% loan-to-value mortgage. Subject to status, lender criteria, and individual circumstances.
Please note: These details are intended to give a general indication of the proposed development and floor layouts.
Purchasers are advised to contact the Marketing Suite or Selling Agent to ascertain the availability of any particular property and to ensure that what may be on offer...
Value & comps
No previous sales on record.
Returns
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Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
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About The Cherry 0132, Uxbridge Road>, Southall
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