How much is Strand, The Strand?

The asking price is £2,000,000.

Stricter Pursue picks

We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.

See how verdicts work

Strand, The Strand, WC2R 1HA

3-bedroom flat · WC2R 1HA

1,523 sq ftEPC C3 baths

Asking

£2,000,000

For saleReduced £100k (−4.8%) on 10 JulListed 130 days

Investor metrics

Opportunity summary

See Archie’s verdict, returns by strategy and what to check before viewing.

Start free Log in

About

The property

Elegant 3-bedroom, 3-bathroom apartment in secure building in Strand with spacious interiors, modern finishes, and 2 secure underground parking spaces.

Perfectly located for luxury living in central London. Strand offers vibrant city living with world-class dining, theatres, and cultural landmarks.

Moments from Covent Garden, Somerset House, and the Thames, this area combines historic charm with modern convenience and excellent transport links.

Please use the reference CHPK3841203 when contacting Foxtons.

Key information

Price per sq ft

£1,313/sq ft

Based on 1,523 sq ft (141 sq m)

Floor area

1,523 sq ft (141 sq m)

Council tax band

Band H

Estimated ~£3,600/year

EPC rating

current

Tenure

Leasehold (987 years)

Property age

Built 2007–2011

Local authority

City of Westminster

London Borough

County

Greater London Authority

Value & comps

What is it worth?

No previous sales on record.

Comparable salesNo comps yet

No comparable sales matched this property yet.

Returns

What does it return?

Set an offer; the calculator follows it.

Rent evidence

Rental benchmark

Nearby rental comparables

Loading rental comparables…

Local SA Market

Short-let restrictions apply

Greater London: an entire home can be let short-term for at most 9090 short-let nights plus a mid-term let for the rest of the year.
England: a national short-term let register is being introduced; register the property before letting.

We're still gathering serviced-accommodation data for this area.

Archie refurb estimate: a Pro feature

Model an offerFeeds your report · not a commitment

0.0% below asking

Model

Run the numbers.

BTL · HMO · BRRR · SA · Flip — editable, saved scenarios

Investment calculatorBTL · BRRR · HMO · Flip · SA · R2R — editable inputs, saved scenarios

Investment Disclaimer

This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.

All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.

Past performance does not guarantee future results. Tax implications vary by individual circumstances.

Mortgage

Deal

Is it a deal?

Archie’s verdict

Archie has scored this property.

Deal score · weighted

Weak signals — move on

Factor breakdown

BMV discountNot calculated, and not zero — there is no value estimate for this property to discount against.

0/25

Yield potential—

0/25

Motivation signalsNot enough data

0/25

Days on market130 days · price-fatigue

17/25

—

Seller motivation

Not scored yet

Days on market130

Price reduction-4.8%

STC fall-through—

Back to market—

Agency change—

EPC ratingC

Listing timeline

First listedListed at £2,100,00017 Jun 2026

Price reduced£2,100,000 → £2,000,000 (−4.8%)10 Jul 2026

Still activeDay 130 on marketToday

Strategy fit

No strategy scores available yet.

Article 4No HMO Article 4 held

HMO Conversion Potential

Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

Tier, yield projection, and cost stack — Pro tier only.

PD Conversion Potential

Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

Tier, route, yield projection, and cost stack - Pro tier only.

BRRR Candidate

BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

Tier, refurb cost, ARV, and refi maths - Pro tier only.

Plot subdivision potential

Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

Lease extension arbitrage

Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.