We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work3-bedroom house · EC2A 2FG
For saleListed 1194 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A World-Class Duplex Penthouse in Principal Tower, Shoreditch Perched atop the iconic Principal Tower, this remarkable duplex penthouse offers a rare opportunity to own a piece of London’s skyline.
Set across the 48th and 49th floors of this newly built architectural masterpiece, the 3-bedroom, 3-bathroom residence combines breathtaking panoramic views, exceptional design, and world-class amenities in one of the capital’s most dynamic neighbourhoods.
Floor-to-ceiling windows wrap around the apartment, flooding every room with natural light and framing uninterrupted vistas of London’s most celebrated landmarks - including the Shard, the Gherkin, Tower Bridge, and the River Thames.
The home’s centerpiece is an expansive, double-height reception room that flows effortlessly into a state-of-the-art open-plan kitchen and dining area.
Featuring bespoke cabinetry, Miele appliances, a wine fridge, instant boiling water tap, and oak herringbone flooring, this space is designed for both grand entertaining and elegant everyday living.
Each of the three generously sized bedrooms is a private sanctuary, complete with bespoke full-height wardrobes and luxurious marble-clad en-suite bathrooms.
The primary suite elevates city living with a walk-in wardrobe and a spa-like bathroom offering a soaking tub with skyline views.
A private terrace wraps around the living spaces, offering the perfect setting for morning coffees, sunset drinks, or al fresco gatherings with the city as your backdrop.
This exceptional home is outfitted with every modern convenience, including underfloor heating, comfort cooling, integrated smart lighting, and a premium speaker system throughout.
Residents of Principal Tower enjoy an exclusive suite of amenities, including: • A luxury swimming pool • State-of-the-art gymnasium • Sauna, steam room, and spa facilities • Private cinema room • Residents’ lounge and rooftop terrace • 24-hour concierge service • Secure underground parking
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
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FAQ
About Flat 4802, 2 Principal Place Worship Street, London
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