We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work3-bedroom flat · EC2A 2FG
For saleListed 40 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
This elegant penthouse apartment is located in the prestigious Principal Tower, situated on the City and Shoreditch corridor in EC2.
It is on the upper floor and boasts stunning views of the London skyline.
It has a luxurious openplan reception area that includes a fully equipped kitchen, a private balcony, a spacious double bedroom with fitted wardrobes, and a luxurious porcelain en suite shower room with underfloor heating.
Additionally, the apartment has comfortable cooling and heating and oak herringbone flooring.
The Principal Tower is situated in a convenient location, within a short walking distance to Liverpool Street Station (0.3 miles) and Shoreditch High Street Station (0.3 miles).
Furthermore, the development offers excellent amenities such as a pool with a Jacuzzi, spa, gymnasium, residents' lounge/bar, private cinema room, and a 24-hour concierge.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
.png)
FAQ
About Flat 4802, 2 Principal Place, London
Explore nearby