We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work1-bedroom flat · W1U 1BU
For saleReduced £55k (−7.3%) on 21 JunListed 189 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Nestled in the heart of London on Bird Street, this contemporary one-bedroom flat offers a perfect blend of style and convenience.
Situated on the fourth floor of a sought-after development, residents benefit from both porter services and lift access, ensuring ease of living in the west end.
The flat features a stylish open-plan reception and kitchen area, ideal for both entertaining and everyday living.
The sleek kitchen is equipped with modern appliances, providing a functional space for culinary enthusiasts.
The reception area is designed to be inviting, with ample room for dining, making it a perfect setting for gatherings with friends or quiet evenings at home.
The smart bedroom is a tranquil retreat, complete with fitted wardrobes that offer generous storage solutions.
This well-appointed flat not only meets the needs of modern living but also boasts a desirable location, placing you within easy reach of the best that the West End of London has to offer.
Whether you are a first-time buyer or looking for a chic rental, this flat presents an excellent opportunity to enjoy city life in a contemporary setting.
Don't miss the chance to make this stylish property your new home.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
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FAQ
About Flat 7, THE PHOENIX, Bird Street, London
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