4-bedroom house · W1U 8NU
For saleListed 8 days
Opportunity summary
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About
Occupying the top floors of 100 George Street W1, developed by Native Land, this newly completed four-bedroom duplex penthouse offers an exceptional 5,528 sq ft of combined internal and external living space, including a remarkable 2,398 sq ft landscaped private terrace with panoramic views across London's skyline.
Designed as a true house in the sky, the residence combines the scale and privacy of a family home with the convenience of one of Marylebone's most prestigious addresses.
Extending across the fifth and sixth floors, the penthouse spans 3,130 sq ft of beautifully appointed interiors by Cuturi Cameto.
The duplex arrangement creates a natural separation between living and sleeping accommodation, providing a sense of space rarely found in Prime Central London apartments.
Floor-to-ceiling glazing floods the home with natural light, while bespoke finishes, curated artwork and exceptional craftsmanship feature throughout.
The upper level is dedicated to entertaining, with a spectacular formal reception and dining room, alongside an informal family living area centred around a bespoke Bulthaup kitchen.
Finished with silver travertine surfaces and premium Miele and Sub-Zero appliances, the space has been designed for both everyday living and large-scale entertaining.
Accommodation comprises four generous bedrooms, including an impressive principal suite with dressing area and luxurious natural stone bathroom.
The fourth bedroom currently functions as a beautifully designed study, offering flexibility for family life, guests or home working.
Crowning the residence is an extraordinary private roof terrace by Cameron Gardens.
At nearly 2,400 sq ft, it is one of the largest private terraces in Marylebone and larger than many three and four-bedroom London apartments.
Thoughtfully landscaped with distinct areas for dining, entertaining and relaxation, it has been conceived as a true extension of the home, creating an exceptional outdoor living experience rarely found in central London.
- Part of an exclusive collection of just 41 residences, 100 George Street W1 has been developed by Native Land in partnership with Derwent London and The Portman Estate, with architecture by Hopkins Architects.
Residents benefit from an outstanding suite of amenities including: • 24-hour concierge and security • Residents' lounge and library • Meeting and private working spaces • Luxury spa, sauna and treatment room • Fully equipped fitness studio and gymnasium • Secure underground parking available • Dedicated cycle storage • Landscaped courtyard and retail destination at Loxton Walk Located in the heart of Marylebone, moments from Marylebone High Street, Chiltern Street, Mayfair and Regent's Park, the penthouse offers immediate access to some of London's finest restaurants, boutiques, cultural destinations and green spaces.
Value & comps
No previous sales on record.
Returns
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Short-let restrictions apply
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
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