Flat 4, 28, Frognal, London, NW3 6AG

Studio · NW3 6AG

416 sq ftEPC D1 bathStudio Apartment · Mezzanine Sleeping Area · Kitchen

Asking

£350,000

For saleReduced £9.5k (−2.6%) on 10 JulListed 463 days

Motivated seller

Investor metrics

Opportunity summary

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About

The property

A wonderful studio apartment arranged over the raised ground floor of a handsome period conversion located in Hampstead.

This property benefits from having extremely high ceilings, wooden flooring and comprises, generous studio area with built in storage, bay window and separate mezzanine sleeping area, modern fitted kitchen and a family bathroom.

Motivated seller

Key information

Price per sq ft

£841/sq ft

Based on 416 sq ft (39 sq m)

Floor area

416 sq ft (39 sq m)

Reception rooms

Council tax band

Band C

Estimated ~£1,600/year

EPC rating

currentView certificate

Tenure

Leasehold (114 years)

Property age

Built before 1900

Local authority

Camden

London Borough

County

Greater London Authority

Property features

Studio Apartment
Mezzanine Sleeping Area
Kitchen
Bathroom
High Ceilings
Wooden Flooring
Tenure: Leasehold

Value & comps

What is it worth?

No previous sales on record.

Comparable salesNo comps yet

No comparable sales matched this property yet.

Returns

What does it return?

Set an offer; the calculator follows it.

Rent evidence

Rental benchmark

Nearby rental comparables

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Local SA Market

Short-let restrictions apply

Greater London: an entire home can be let short-term for at most 9090 short-let nights plus a mid-term let for the rest of the year.
England: a national short-term let register is being introduced; register the property before letting.

We're still gathering serviced-accommodation data for this area.

Archie refurb estimate: a Pro feature

Model an offerFeeds your report · not a commitment

0.0% below asking

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Run the numbers.

BTL · HMO · BRRR · SA · Flip — editable, saved scenarios

Investment calculatorBTL · BRRR · HMO · Flip · SA · R2R — editable inputs, saved scenarios

Investment Disclaimer

This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.

All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.

Past performance does not guarantee future results. Tax implications vary by individual circumstances.

Mortgage

Deal

Is it a deal?

Archie’s verdict

Archie has scored this property.

Deal score · weighted

Weak signals — move on

Factor breakdown

BMV discountNot calculated, and not zero — there is no value estimate for this property to discount against.

0/25

Yield potential—

0/25

Motivation signalsNot enough data

0/25

Days on market463 days · price-fatigue

25/25

—

Seller motivation

Not scored yet

Days on market463

Price reduction-2.6%

STC fall-through—

Back to market—

Agency change—

EPC ratingD

Listing timeline

First listedListed at £359,50018 Jul 2025

Price reduced£359,500 → £350,000 (−2.6%)10 Jul 2026

Still activeDay 463 on marketToday

Strategy fit

No strategy scores available yet.

Article 4No HMO Article 4 held

HMO Conversion Potential

Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

Tier, yield projection, and cost stack — Pro tier only.

PD Conversion Potential

Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

Tier, route, yield projection, and cost stack - Pro tier only.

BRRR Candidate

BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

Tier, refurb cost, ARV, and refi maths - Pro tier only.

Plot subdivision potential

Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

Lease extension arbitrage

Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.