4-bedroom flat · W1B 1NR
For saleListed 12 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Remarkably preserved and untouched for decades, the residence offers an extraordinary glimpse into the craftsmanship and decorative artistry of a bygone era.
Its interiors retain an exceptional wealth of original and intricately executed details, creating a sense of character, authenticity and grandeur rarely encountered in central London.
The apartment unfolds across an impressive lateral footprint, with generously proportioned rooms distinguished by exquisite decorative features.
Walls are adorned with sumptuous textile wallpaper, beautifully finished with intricate trimmings, while hand-carved timber cabinetry and elaborate woodwork provide a richness and depth throughout.
Particularly captivating are the ceilings, many of which retain their original hand-painted decoration, complemented by ornate ceiling roses, elaborate cornicing and finely worked architectural details.
The cumulative effect is extraordinary: An interior of remarkable artistry, where almost every surface reveals another layer of craftsmanship.
The residence occupies the entire first floor, offering an exceptional sense of privacy and scale. Its four-bedroom configuration provides considerable flexibility.
For those seeking a residence with genuine character and provenance, this is a property of considerable rarity.
Untouched for decades, it presents a unique opportunity to preserve, restore or thoughtfully reinterpret an exceptional historic interior, while retaining the remarkable craftsmanship that gives the apartment its singular identity.
A substantial and extraordinarily preserved first-floor residence of approximately 5,071 sq ft, offering four bedrooms and an exceptional collection of original decorative features - a remarkable London interior waiting to be rediscovered.
Please note we have been unable to confirm the amount and review period of the ground rent.
Positioned in the heart of Central London, Portland Place offers a blend of urban convenience and classic elegance. Located 0.3 mile from Regent's Park, one of the city's cherished green spaces.
Marylebone Village, known for its boutiques, cafes, and restaurants, is positioned nearby, providing a vibrant community atmosphere with a touch of sophistication.
The village's unique blend of independent shops and gourmet eateries makes it popular for those seeking a lively yet refined urban lifestyle.
Portland Place is well-connected, offering access to London's transport network. With nearby Underground stations, residents can enjoy journeys across the capital. All distances are approximate
Value & comps
No previous sales on record.
Returns
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We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About 74, Portland Place, London
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