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See how verdicts work4-bedroom flat · W1T 3BP
For saleReduced £1000k (−9.5%) on 30 JunListed 165 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A full-floor penthouse with terrace Description Set across the entire tenth floor of Pearson Square, this penthouse apartment offers 3,523 sq ft of living space, with direct lift access opening into a private entrance lobby.
The feeling of openness is apparent from the outset, with a wide central hallway leading through to the principal reception areas and onwards to the terraces beyond.
The reception room forms the focal point of the apartment a large open-plan space designed with entertaining in mind featuring full-height glazing and sliding doors that open onto an expansive terrace running along the perimeter of the building.
From here, far-reaching views extend across central London, combining historic rooftops with striking modern landmarks.
Adjacent to this is a second, larger roof terrace, creating a private setting for outdoor dining and entertaining.
Positioned just off the main living area, the kitchen is finished in a sleek contemporary style, complete with integrated appliances and a substantial island suited to both informal dining and larger gatherings.
The layout allows for a seamless connection between the kitchen, dining and reception spaces, giving the apartment an open yet carefully defined feel.
The principal bedroom suite is set within a quieter section of the apartment, offering generous proportions, a separate dressing area and a spacious marble-clad en suite bathroom.
Location Residents at Fitzroy Place have a wealth of amenities on their doorstep.
Nearby Charlotte Street is famed for its diverse range of global restaurants, cafés and bars, Fitzrovia boasts some of London’s best independent galleries, and Oxford Street and Regent Street, home to world-renowned shops, are all within walking distance.
Transport links are excellent from Goodge Street (0.2 miles) and Oxford Circus (0.4 miles), as well as mainline stations at Euston (0.9 miles), King’s Cross (1.3 miles), and St. Pancras (1.1 miles).
Please note all distances are approximate. Square Footage: 3,523 sq ft Leasehold with approximately 979 years remaining.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
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FAQ
About Apartment 1001, 7, Pearson Square, London
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