4-bedroom flat · W1T 3BP
For saleReduced £1000k (−9.5%) on 30 JunListed 163 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Description Occupying the entire tenth floor of Pearson Square, this penthouse apartment unfolds across 3,523 sq ft, with direct lift access opening into a private lobby.
The sense of space is immediate, with a wide central hallway drawing you through to the main living areas and out towards the terraces beyond.
The reception room is the heart of the apartment, a substantial, open space designed for entertaining, with full-height glazing and sliding doors opening onto a large terrace that runs along the building’s edge.
From here, the views stretch across central London, taking in a mix of historic rooftops and newer landmarks.
A second, larger roof terrace sits adjacent, offering a more secluded setting for outdoor dining and hosting.
The kitchen is set just off the main living space, finished in a clean, contemporary style with integrated appliances and a large island that works equally well for informal meals or entertaining at scale.
There is a natural flow between kitchen, dining and reception areas, allowing the apartment to feel both open and well-zoned.
The principal bedroom suite occupies a quieter wing of the apartment, with generous proportions, a dedicated dressing area and a large en suite bathroom finished in marble, with a freestanding bath and separate walk-in shower.
Three further double bedrooms are arranged along the opposite side, all with built-in storage and access to well-appointed bathrooms. A separate study provides a more private working space.
The building itself was designed by Lifschutz Davidson Sandilands and Sheppard Robson, with interiors by Johnson Naylor, and has a considered, contemporary feel throughout.
Residents benefit from a 24-hour concierge, a gym, secure underground parking and additional storage.
Pearson Square sits just behind Charlotte Street, one of Fitzrovia’s best-known stretches for restaurants and cafés, with the West End, Soho and Marylebone all within easy reach.
It is a part of central London that feels both established and quietly lively, with a strong mix of independent spots and long-standing institutions.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
FAQ
About Pearson, Pearson Square, London
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