3-bedroom flat · W1T 3BP
For saleListed 34 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
South-facing and six floors above Fitzrovia, 601 is a home at eye level, with the BT Tower rising beyond them.
There is an unexpected sense of privacy here: London is in view, while the apartment feels quietly removed from the streets below.
Across approximately 1,076 sq ft, the rooms flow easily around an open-plan reception room and kitchen.
The south-facing aspect makes this a particularly inviting place to spend time, whether working at the dining table or settling in for the afternoon.
A private balcony extends the living space outdoors, offering somewhere to pause above the rooftops.
Timber flooring, oak cabinetry and an integrated kitchen with Miele appliances bring warmth and continuity to the interior.
The layout offers something relatively rare at Fitzroy Place: An additional room that can serve as a separate study or third bedroom.
It allows working life to have its own space, with flexibility for guests or changing needs.
The principal bedroom has fitted wardrobes and an en-suite bathroom, complemented by a second bedroom and a separate shower room.
Parking and additional basement storage add practical value, alongside the storage within the apartment.
Residents also have access to the Fitzroy Club, with its gym, private cinema, lounge and private dining facilities, while a 24-hour concierge provides everyday assistance.
Below, Pearson Square and the restored Fitzrovia Chapel give the development a distinctive setting. Charlotte street's restaurants are close by, with Marylebone and Soho within easy reach.
Tottenham Court Road provides Elizabeth line connections across London and to Heathrow.
Value & comps
No previous sales on record.
Returns
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We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
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