The asking price is £7,500,000.

4 bed flat for sale in NW1 – £7,500,000

About

The property

Designed and built by Hallmark Property Group. A Fifth-floor penthouse apartment with 4 bedrooms with unreal views of London.

The high specification includes custom designed Italian Scavolini kitchens with Bora and Miele integrated appliances, Duravit Philippe Starck bathroom suites with walk-in showers, Waterworks Taps, Devon & Devon freestanding bathtubs and underfloor heating.

The loft apartments have double reception rooms, large family kitchen and luxurious bedroom suites.

The high specification includes custom designed Italian Scavolini kitchens with Bora and Miele integrated appliances, Duravit Philippe Starck bathroom suites with walk-in showers, Waterworks Taps, Devon & Devon freestanding bath tubs and underfloor heating.

The Club Lounge located in the building provides residents with a unique entertaining and leisure facility which they can use as an extension of their home and enjoy a range of lifestyle amenities.

Located on the lower ground floor, benefiting from 14 ft high ceiling and direct lift access, the comprehensively equipped Club Lounge is a 2,000 sqft VIP entertainment venue for the exclusive use of residents.

The layout and access has been carefully designed so that residents can host events within the Club Lounge without disturbing their neighbours.

The lounge includes a bespoke cocktail bar/dj and a state-of-the-art media, sound and lighting system perfect for private relaxation, a party for over 100 guests or a dinner for up to 50 people.

Key information

Price per sq ft

£1,854/sq ft

Based on 4,045 sq ft (376 sq m)

Floor area

4,045 sq ft (376 sq m)

EPC rating

D

current

Tenure

Leasehold

Property age

Built before 1900

Heating

Central Heating

Local authority

Camden

London Borough

County

Greater London Authority

Property features

Terrace
Central heating
Porter/security
Swimming pool
Wood floors
Tenure: Leasehold

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Value & comps

What is it worth?

No previous sales on record.

Comparable salesNo comps yet

No comparable sales matched this property yet.

Returns

What does it return?

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Rent evidence

Rental benchmark

Nearby rental comparables

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Local SA Market

Short-let restrictions apply

Greater London: an entire home can be let short-term for at most 9090 short-let nights plus a mid-term let for the rest of the year.
England: a national short-term let register is being introduced; register the property before letting.

We're still gathering serviced-accommodation data for this area.

Archie refurb estimate: a Pro feature

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0.0% below asking

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Investment Disclaimer

This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.

All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.

Past performance does not guarantee future results. Tax implications vary by individual circumstances.

Mortgage

Deal

Is it a deal?

Archie’s verdict

Archie has scored this property.

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Deal score · weighted

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Factor breakdown

BMV discountNot calculated, and not zero — there is no value estimate for this property to discount against.

0/25

Yield potential—

0/25

Motivation signalsNot enough data

0/25

Days on market536 days · price-fatigue

25/25

—

Seller motivation

Not scored yet

Days on market536

Price reduction—

STC fall-through—

Back to market—

Agency change—

EPC ratingD

Listing timeline

First listedListed at £7,500,0006 May 2025

Still activeDay 536 on marketToday

Strategy fit

No strategy scores available yet.

Article 4No HMO Article 4 held

HMO Conversion Potential

Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.

Tier, yield projection, and cost stack — Pro tier only.

PD Conversion Potential

Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.

Tier, route, yield projection, and cost stack - Pro tier only.

BRRR Candidate

BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.

Tier, refurb cost, ARV, and refi maths - Pro tier only.

Plot subdivision potential

Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.

Lease extension arbitrage

Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.