We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work2-bedroom flat · SW8 1GR
For saleListed 48 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Situated on the 14th floor of the prestigious Damac Tower, this impressive two-bedroom, two-bathroom dual-aspect corner apartment offers approximately 971 sq ft (90.2 sq m) of beautifully proportioned living space, complemented by outstanding views across the River Thames and central London skyline.
Positioned on a desirable North-West corner, the apartment benefits from an abundance of natural light and a superb sense of openness.
The generous reception space is ideal for both entertaining and everyday living, with a contemporary open-plan kitchen, living and dining area creating the heart of the home.
The living area opens directly onto a private conservatory, providing a versatile additional reception space and an excellent setting from which to enjoy the far-reaching London views.
The conservatory also allows the main living accommodation to benefit from an enhanced sense of space and natural light.
The property comprises two well-proportioned double bedrooms, with the principal bedroom benefiting from a modern en-suite bathroom.
A second family bathroom serves the additional bedroom and living accommodation.
A welcoming entrance hallway leads through to the principal living areas and bedrooms, with the layout offering an excellent balance between entertaining space and private accommodation.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
.png)
FAQ
About 1401, Damac Tower, London
Explore nearby