We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work3-bedroom flat · W1B 1PG
For saleListed 171 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Description Lying behind the sweeping neoclassical curve of Park Crescent, this beautifully proportioned three-bedroom apartment occupies a prime position within one of John Nash’s most recognisable Grade II* listed terraces.
Arranged across the second floor and extending to approximately 2,367 sq ft, the apartment has been comprehensively refurbished to a high standard, combining contemporary finishes with the grandeur of its historic setting.
The sense of scale is immediate on arrival.
A generous entrance hall leads through to an impressive double reception room, where tall sash windows flood the space with natural light and draw the eye along the elegant curvature of the crescent beyond.
With over 42 feet of lateral living space, the proportions are exceptional, enhanced by high ceilings and refined detailing that lend themselves equally well to entertaining and day-to-day living.
Adjoining the reception room is a contemporary kitchen and dining space, thoughtfully designed with clean lines, integrated appliances and a central island that anchors the room.
Large windows allow light to pour in, creating a bright, open atmosphere while remaining distinct from the principal reception areas.
The principal bedroom suite is generously scaled, featuring extensive built-in storage and an ensuite bathroom finished in stone and dark timber tones.
Two further double bedrooms are positioned quietly to the rear of the apartment and are served by beautifully appointed bathrooms.
Throughout, the finish is consistent and considered, with bespoke joinery, high-quality materials and carefully planned lighting schemes.
The apartment benefits from lift access, excellent storage throughout and the rare advantage of true lateral living within a landmark central London building.
Residents also enjoy the services of a dedicated concierge, providing both convenience and security.
In addition, residents have exclusive access to The Park Crescent Club, a private leisure complex located on the lower ground floor.
Designed as a sanctuary from city life, the club features a fully equipped gym, yoga and Pilates studio, cinema room, treatment rooms, steam room and sauna, as well as private dining and lounge areas.
The space has been designed with a 12ft ceiling height creating a calm, light-filled environment for relaxation and wellbeing.
Residents also benefit from private access to approximately eight acres of beautifully maintained communal gardens, including tennis courts (available seasonally), open lawns and designated picnic areas, a rare privilege in this central location.
Park Crescent sits at the gateway between Marylebone and Regent’s Park, moments from the open green spaces of the park itself and within easy reach of Marylebone High Street, Fitzrovia and the West End.
The location offers a rare balance of tranquillity and connectivity, with world-class dining, cultural institutions and transport links close at hand, making this one of central London’s most distinguished and enduring residential addresses.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
.png)
FAQ
About 3, Park Crescent, London
Explore nearby