Studio flat · EC2A 2FD
For saleListed 20 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Set within the prestigious Principal Place development, this beautifully presented two-bedroom, two-bathroom apartment offers a high-specification living experience in the heart of London.
Offered fully furnished , the apartment features a spacious and elegantly designed reception and dining area , ideal for both relaxing and entertaining.
The contemporary kitchen is fitted with integrated appliances , including a fridge freezer, washing machine, and oven/hob, finished to a modern standard.
Floor-to-ceiling windows allow for an abundance of natural light , enhancing the sense of space throughout.
The living area opens onto a private balcony , providing an ideal outdoor retreat with views across the surrounding cityscape.
The property comprises two generously sized bedrooms , both offering excellent storage, with the principal bedroom benefiting from an en-suite bathroom.
A further modern family bathroom is finished with high-quality fixtures and fittings.
Residents of Principal Place benefit from a range of premium on-site facilities , including a fully equipped gym , lift access, and secure entry, ensuring both comfort and convenience.
Ideally located between Shoreditch and The City of London, the property offers exceptional connectivity, with Liverpool Street Station just moments away, providing access to the Underground, National Rail, and Elizabeth Line.
A wealth of restaurants, cafés, retail outlets, and cultural attractions are right on your doorstep, making this an ideal home for professionals seeking a vibrant Central London lifestyle.
Key Features: Luxury 2-bedroom, 2-bathroom apartment Located in Principal Place development Fully furnished Private balcony Open-plan reception and dining area High-spec integrated kitchen Residents’ gym Lift access Prime Zone 1 location Moments from Liverpool Street Station
Value & comps
No previous sales on record.
Returns
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About FLAT 1404, 2 PRINCIPAL PLACE, LONDON
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