4-bedroom flat · EC2A 2FF
For saleReduced £500k (−11.1%) on 23 MarListed 540 days
Opportunity summary
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About
Situated on the 37th floor of Principal Tower, the landmark residential building in the iconic Principal Place development, this exceptional apartment offers breathtaking views across London, world-class amenities, and refined contemporary interiors.
This is a rare opportunity to purchase a unique floorplate, originally formed by amalgamating two separate apartments into one expansive lateral home.
The expansive open-plan reception room incorporates a dining area and a beautifully integrated kitchen.
A full wall of floor-to-ceiling glass floods the space with natural light, enhancing the sense of openness and scale.
Italian marble features in the drawing area, while oak herringbone flooring runs throughout the remainder of the apartment.
Three decked terraces, including one shared with the study, create wonderful alfresco spaces.
The principal bedroom enjoys its own private terrace, a walk-in wardrobe, and an ensuite bathroom, complemented by an additional study/bedroom.
A second ensuite bedroom, a further bedroom, and a family bathroom complete the accommodation.
The home is fitted with advanced automation, including control panels for automated blinds, integrated surround sound, underfloor heating, and comfort cooling.
Designed by Foster + Partners, Principal Tower received the 2021 Luxury Lifestyle Award for 'Best High-Rise Living'.
Rising 50 storeys, it forms part of the prestigious Principal Place mixed-use development.
Residents benefit from a 24-hour concierge and security, along with exceptional amenities: an infinity-edge pool, spa, sauna, gym, cinema, and a residents' lounge ideal for gatherings and events.
Secure parking and lift access further enhance convenience.
Perfectly positioned between Shoreditch and the City, the location offers immediate access to the celebrated dining and leisure scenes of Liverpool Street, Spitalfields, and Shoreditch High Street.
The area is a vibrant tech hub, home to major companies including Amazon UK, Google Cloud Startup Hub, and Facebook Advertising Services.
Michelin-starred restaurants such as Lyle's and The Clove Club are close by.
Transport connections are outstanding, with Shoreditch High Street, Liverpool Street, and Bank station also being a convenient walk away.
Heathrow Airport can be reached in under an hour via the Elizabeth line or by car.
Value & comps
No previous sales on record.
Returns
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About Principal Tower, Shoreditch, EC2A
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