We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work3-bedroom flat · WC2H 9BU
For saleReduced £300k (−7.1%) on 23 OctListed 146 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A unique duplex penthouse with iconic views.
Description This former power station, once supplying electricity to the Royal Adelphi Theatre, has been beautifully reimagined into a boutique collection of loft-style apartments, including an exceptional duplex penthouse.
Each home blends contemporary specification with retained industrial character, featuring steel-framed windows, bespoke wardrobes and refined bathrooms with marble mosaic tiling and brass Hansgrohe fittings.
The penthouse offers dramatic double-height living space, floor-to-ceiling glazing and a private terrace with sweeping views across Covent Garden and Seven Dials.
A mezzanine principal suite provides a tranquil retreat with dressing area and en suite.
Located in the heart of Seven Dials, moments from Covent Garden, the property enjoys access to world-class retail, dining and entertainment.
Location Situated in the heart of Covent Garden, Arclight Lofts on Betterton Street offers exceptional access to one of London’s most vibrant and culturally rich districts.
Covent Garden Piazza lies approximately 350 metres to the south, offering an array of world-renowned restaurants, cafés, boutiques and the iconic Apple Market.
Seven Dials is just 150 metres away, providing a unique collection of independent retailers, artisan eateries and lifestyle brands, while Neal’s Yard (circa 200 metres) offers a charming enclave of colourful buildings and acclaimed wellness and dining concepts.
Transport connections are excellent, with Covent Garden Underground Station (Piccadilly Line) approximately 300 metres away, and Holborn Station (Central and Piccadilly Lines) within 400 metres, ensuring swift access across Central London and beyond.
Please note: Distances are approximate and are provided by co-pilot. Square Footage: 1,822 sq ft Leasehold with approximately 999 years remaining.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
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FAQ
About Flat 4, Arclight Lofts, 14-16, Betterton Street, London
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