We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work1-bedroom flat · W1W 5QQ
For saleListed 529 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
🏡 Elegant 1-Bedroom Apartment at W1 Place, Great Portland Street, W1W – £1,591,000 Overview: Nestled in the heart of London's vibrant Marylebone and Fitzrovia districts, this sophisticated 1-bedroom apartment at W1 Place offers a harmonious blend of modern design and timeless elegance.
Spanning approximately 634 sq ft (59 sq m) internally, with an additional 98 sq ft (9 sq m) balcony, the total area extends to 732 sq ft (68 sq m).
Situated on the first floor with an east-facing aspect, this residence is ideal for professionals seeking a luxurious urban lifestyle.
Key Features: Spacious Living Area: Open-plan design with engineered oak flooring, underfloor heating, and floor-to-ceiling bay windows that flood the space with natural light.
Designer Kitchen: Fully integrated with high-end appliances, including an induction hob, oven, microwave, dishwasher, and a built-in washing machine and dryer.
Luxurious Bathroom: Marble-clad bathroom with modern fixtures, including a walk-in shower and underfloor heating. Private Balcony: Accessible from the living area, offering a serene outdoor space.
Additional Amenities: Air conditioning, video door entry system, and a concierge service.
Architectural Excellence: Designed by Simon Bowden, W1 Place features a striking natural limestone façade complemented by bronze-framed lantern bay windows and cast-aluminium balustrades.
The building's design draws inspiration from Japanese porcelain, adding a unique artistic flair to the structure.
Prime Location: Situated on Great Portland Street, W1 Place acts as the unifying line between the vibrant neighbourhoods of Marylebone and Fitzrovia.
The area is renowned for its striking architecture, abundance of cafés, pubs, bars, and eateries, offering a dynamic urban lifestyle.
Investment Details: Price: £1,591,000 Tenure: Leasehold (999 years) Service Charge: Approximately £14 per sq ft Council Tax Band: H (Westminster) For more information or to arrange a viewing, please contact us.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs
.png){kind=logo}
FAQ
About Great Portland Street, London
Explore nearby
