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See how verdicts work4-bedroom flat · W12 7FT
Listing removedListed 222 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
The Penthouse at Television Centre is a striking, design-led duplex crafted by award-winning architects Allford Hall Monaghan Morris (ahmm).
A celebration of clean architectural lines and exceptional materiality, it seamlessly blends expansive living spaces with a rare connection to the outdoors through a series of generous terraces.
Set over two floors, the apartment spans more than 4,000 sq ft of thoughtfully designed interiors.
Travertine, Onyx, Carrara marble, oak cabinetry, and Douglas Fir flooring feature throughout, complemented by bespoke joinery and meticulous detailing.
The main living area opens onto an extensive south-facing terrace with far-reaching views, creating a fluid transition between inside and out.
The layout includes a dramatic open-plan living and dining space, a bespoke Molteni kitchen with integrated Miele appliances, a flexible media room with sliding doors, and four double bedrooms, the principal suite extending across the width of the apartment, complete with a dressing area and en suite bathroom.
Additional features include a dramatic sweeping staircase, a private office, utility room, and guest cloakroom.
Underfloor heating, comfort cooling, and an advanced home automation system ensure effortless living. The apartment also benefits from five allocated parking spaces and a private storage unit.
Television Centre sits in the heart of White City, adjacent to Westfield, with excellent connections across London via White City (Central Line), Wood Lane (Hammersmith & City and Circle Lines), and Shepherd's Bush (Central and Overground Lines).
Residents enjoy an unrivalled lifestyle with access to a wealth of amenities, including the private residents’ lounge, cinema, and 24-hour concierge service, along with use of the exclusive Soho House gym at White City House.
The forecourt offers a curated selection of restaurants and cafes, including the Electric Cinema, The Black Farmer Deli, and Bluebird Café, with the members-only Soho House providing additional dining, co-working, and wellness facilities on-site.
Beyond the immediate development, Hammersmith Park provides green open spaces, a Japanese Garden, tennis courts, and a children’s play area, all just moments away.
Once the historic headquarters of the BBC, Television Centre has been carefully reimagined into a landmark destination, seamlessly blending heritage architecture with contemporary living.
With its rich history, design-led homes, and exceptional lifestyle offering, Television Centre stands as one of West London’s most desirable addresses. Please quote reference 586453 when enquiring
Value & comps
No previous sales on record.
Returns
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Short-let restrictions apply
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About Flat Apartment 718, Helios, Television Centre, London
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