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See how verdicts work3-bedroom flat · EC2A 2FA
For saleListed 6 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
Introducing an exquisite opportunity to own a luxurious duplex penthouse atop the prestigious, newly completed Principal Tower, developed by Concord London.
This extraordinary residence is bathed in natural light from floor-to-ceiling windows, offering breath taking panoramic views of London's iconic skyline.
The highlight of this elegant home is a stunning double reception room that seamlessly transitions into a state-of-the-art open-plan kitchen and dining area, featuring oak herringbone flooring.
The kitchen is equipped with premium Miele appliances, a wine refrigerator, and an instant hot water mixer tap, epitomizing refined living.
Expansive terraces extend from these spaces, creating a perfect outdoor retreat to enjoy the city's vistas.
The penthouse includes three generously sized bedrooms, each with bespoke full-height wardrobes and luxurious end-suite marble bathrooms.
Designed for ultimate comfort, the residence features underfloor heating, comfort cooling, an integrated speaker system, and intelligent lighting.
Principal Tower offers a range of world class amenities, including a lavish swimming pool, a cutting-edge fitness centre, a rejuvenating steam room and spa, a residents' lounge, a private cinema, and 24 hour concierge services and underground parking.
This exceptional building is located in the heart of vibrant Shoreditch, with picturesque views of Spitalfields Market.
Liverpool Street Station is just a 5 minute walk away, providing seamless access to the city and beyond.
Experience unparalleled elegance and sophistication at Principal Tower, where architectural brilliance and refined living converge.
This penthouse epitomizes the height of cosmopolitan luxury, offering unmatched comfort and style for a truly exceptional lifestyle.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
This is not financial or investment advice. Prop AI Deals is not authorised by the Financial Conduct Authority (FCA) to provide investment advice.
All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs

FAQ
About Principal Place, Shoreditch, EC2A
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