We've tightened what earns a Pursue. A home now needs a published valuation, a strategy that still makes money after real running costs and lender stress tests, and no listing problems that would stop a mortgage. You'll see fewer Pursues, and each one has been checked harder.
See how verdicts work3-bedroom terraced house · NW1 8JS
Listing removedListed 292 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A rare opportunity to acquire an unmodernized freehold house in Primrose Hill village.
Coming to the market for the first time in nearly 60 years, currently offering nearly 2083sqft with a garden and roof terrace.
There is significant potential to extend and reconfigure the house to create a five-bedroom family home, subject to the necessary planning consents.
Princess Road is located moments from Primrose Hill park where one can soak in the cityscape views from the hilltop and enjoy a village filled with fine dining and curated boutiques.
Regents Park and Camden Town are also equidistant.
Alternatively a short stroll via Regents Canal will lead you to Kings Cross where one can indulge in the delights of Granary Square & the Coal Drops shopping and dining scene.
The new Kings Cross is now home to the landmark headquarters of Google, Meta, YouTube, The Guardian and Universal Music, establishing itself as London’s leading hub for media and technology.
Transport links include Chalk Farm Station (Northern Line) 0.4 miles, Camden Town Station (Northern Line) 0.5 miles.
Kings Cross & St Pancras Stations (these stations are served by six underground lines and the Eurostar connecting you to local, national & international destinations) are 1.7 miles away.
There are several bus routes that connect you to Central London locations in under 20 minutes. On foot, the West End is accessible in 30 minutes via Regent’s Park.
There is also a nearby canal towpath providing a beautiful cycle route west to Little Venice and east to Hoxton.
Value & comps
No previous sales on record.
Returns
Set an offer; the calculator follows it.
Short-let restrictions apply
We're still gathering serviced-accommodation data for this area.
Archie refurb estimate: a Pro feature
0.0% below asking
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All investment calculators, property analyses, and AI-generated insights are for informational purposes only. Property investment carries risk and may result in financial loss. All calculations should be independently verified and you should consult with FCA-authorised financial advisers before making any investment decisions.
Past performance does not guarantee future results. Tax implications vary by individual circumstances.
Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
Agent & docs

FAQ
About Princess Road, Primrose Hill, NW1
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