2-bedroom flat · NW8 9UL
For saleListed 289 days
Opportunity summary
See Archie’s verdict, returns by strategy and what to check before viewing.
About
A refined retreat on hamilton terrace, st john’s wood, NW8 Description Nestled with the elegant stucco-fronted façade of 72–74 Hamilton Terrace, The Freud is a beautifully crafted residence that reflects the architectural grace of St John’s Wood while embracing the sophistication of contemporary design.
This exclusive new development offers a rare opportunity to acquire a thoughtfully designed third-floor apartment in one of London’s most desirable addresses.
Spanning approximately 1,255 sq ft (117 sq m), The Freud has been thoughtfully designed to maximise space, natural light, and flow, with a focus on refined detailing throughout.
At its heart is a striking reception room, seamlessly connected to a light-filled dining area with dual aspect and a stunning skylight feature, leading into a bespoke kitchen crafted with artisanal finishes, Italian marble, and premium appliances by Gaggenau and Miele.
This open-plan space flows effortlessly onto the balcony, offering a peaceful outlook over the landscaped communal gardens - a perfect setting for morning coffee or relaxed evening entertaining.
The Freud features two spacious bedrooms, including a delightful principal suite with a luxurious bathroom complete with a freestanding bath and walk-in shower.
A versatile second bedroom, as well as an additional shower room add flexibility and ensure effortless functionality. Every detail has been meticulously curated: • Hand-selected Italian marble.
• Fine timber finishes. • Integrated smart home technology. • Zone-controlled underfloor heating. • Comfort cooling. • Direct lift access. • Secure underground parking. • Concierge service.
• Access to State-of-The-Art gym. Offered at £3.25m, The Freud delivers exceptional value for a residence of this calibre in a location renowned for its charm, connectivity, and lifestyle appeal.
Location Perfectly positioned just moments from Lord’s Cricket Ground, The Freud is located 0.6 miles from St John’s Wood High Street, with its array of boutique shops, cafés, and amenities.
The tranquil waterways of Little Venice (0.7 miles), the open green spaces of Regent’s Park and Primrose Hill, and the cultural vibrancy of the West End (1.8 miles) are all within easy reach.
The area is also home to several outstanding schools, making The Freud an exceptional choice for families and professionals alike.
Square Footage: 1,255 sq ft Leasehold with approximately 998 years remaining.
Value & comps
No previous sales on record.
Returns
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Archie refurb estimate: a Pro feature
0.0% below asking
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Deal
Properties like this can earn 2–3x BTL yields when converted to HMO, with retrofit costs around £10k/room. Sign in to see the full tier, yield projection, and cost breakdown.
Commercial properties like this can earn 30-50% higher yields when converted to residential under Class MA / Q / P / PA, with prior approval costing ~GBP 96/unit. Sign in to see the recommended route, yield uplift, and cost breakdown.
BRRR-suited properties can recycle 80-100% of investor capital on refi, leaving a high-yielding rental with most of the money out. Sign in to see the refurb cost stack, ARV projection, and refinance maths.
Detached + large garden = sub-division play. Pro tier unlocks the tier badge, plot size, uplift estimate, and regional land benchmark.
Short-lease flats trade at deep discount, but extending under the 1993 Act often costs far less than the discount. Pro tier unlocks the tier badge, premium breakdown, long-lease ARV and arbitrage maths.
See projected short-stay revenue vs a vanilla BTL for this property.
See real sub-let margins (HMO room rates & SA nightly rates) vs the landlord rent.
Area
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FAQ
About 74, Hamilton Terrace, St John's Wood, London, NW8
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